North American smartphone shipments rose 3.7 percent year-on-year to 39 million units in the first quarter of 2022, according to Canalys research data.
Thanks to strong demand for the iPhone 13, Apple's smartphone shipments rose 19 per cent to take its market share to 51 per cent, IT Home learned. Samsung's shipments rose 1 per cent to take its market share to 27 per cent as it catered to mid-to-high-end consumers with its latest MODELS of the S and A series. Lenovo MOTOROLA did well in the fourth quarter of 2021 and ranked third in North America with a 10% share in the first quarter of 2022. TCL and Google rounded out the top five, with market shares of 4 percent and 3 percent respectively.
"Apple's strong growth is driving the North American smartphone market," said Brian Lynch, analyst at Canalys. The iPhone 13 was a key driver in the quarter. With global demand increasingly uncertain, Apple has now moved more devices back to North America after prioritizing other regions in the fourth quarter of 2021, allowing it to better meet demand and deliver orders not delivered in the previous quarter. In addition, the release of the latest iPhone SE provides an affordable option for many loyal iOS users in North America. Despite not supporting millimeter Wave (mmWave), carriers have been increasing investment in the C-band and sub-6ghz spectrum, which will provide opportunities for market growth for the iPhone SE in the coming quarters.