The 618 promotion has dropped, and many consumers are sorting out the shopping cart to calculate how to buy more cost-effective at the same time, but it is inevitable that they will be worried about the routine of the merchant "first rise and then fall".

presently In response to this situation, Taobao launched a new function "Price Protection Center" and opened it to all users.

After opening the "My Taobao" interface, click on the official customer service (or exclusive customer service) to enter the price insurance center page, users can apply for price protection through "one piece price insurance", during the price insurance period, the price difference can be refunded when the price of the product is reduced.

This means thatConsumers will not need to worry about product price fluctuations when shopping, if there is a merchant who appears in the operation of reducing the price immediately after the end of 618, they can directly apply for a refund of the price difference.

However, it is important to note thatThis feature is not available for all products.

First of all, only the goods that support the price guarantee service and reduce the price during the commitment service period support one-click price refund.

Secondly, if the price reduction of the commodity is caused by participating in 618 and other promotion activities, using exclusive benefits such as newcomer special offers, and using red envelopes or tens of billions of subsidies, it will not be covered by the price insurance.

At the same time, jewelry, diamonds, vehicles, flowers and other products with fluctuating prices themselves, as well as non-physical goods such as games and travel services, will not support price protection services.

Although there are certain restrictions, the launch of this function can still allow consumers to "buy, buy and buy" at the same time, more assured, regardless of whether the merchant will deliberately increase the price of the next set.