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Pinduoduo revenue in the first quarter of 23.8 billion increased by 7% year -on -year

via:新浪科技     time:2022/5/28 8:05:07     readed:65

Securities Times reporter Kang Yin

On May 27, Pinduoduo released the first quarter of the 2022 financial report. As of March 31, 2022, the number of active buyers for many years reached 882 million, a year -on -year increase of 7%. In the season, the average number of monthly active users of Pinduoduo APP reached 751.3 billion, an increase of 4%year -on -year.

In the past year, under the helm of Chairman and CEO of Pinduoduo, the platform continued to reduce marketing and increase investment in R & D and investment. In the first quarter, the marketing costs under general accounting standards decreased by 14%compared with the same period of 2021. R & D costs increased by 20%to 2.7 billion yuan from the same period in 2021.

By reducing marketing, re -investment in R & D and agriculture, Pinduoduo revenue in the first quarter was 23.8 billion yuan, an increase of 7%year -on -year. The operating profit under the United States GM is 2.2 billion yuan.

"In the past few quarters, we chose to invest more resources and energy into the fields of digital technology, agricultural technology and agricultural product logistics." Chen Lei said that at present, re -investment technology and agriculture have gradually achieved results, and we have made us even more. It has strengthened the determination of long -term dedication to agricultural digitalization.

The financial report shows that as of the 12 months of March 31, 2022, the number of active buyers in Pinduang reached 881.9 million. Compared with the same period in 2021, it increased by 58.1 million and an increase of 7%. In the first quarter, the average number of monthly active users was 751.3 billion, a year -on -year increase of 4%.

In terms of revenue, Pinduoduo's revenue in the first quarter was 23.8 billion yuan, an increase of 7%from 22.2 billion yuan in the same period in 2021, mainly due to the growth of online marketing service revenue and transaction service revenue.

"The growth of revenue this quarter mainly stems from the growth of platform merchant activities and transaction volume." Liu Yan, vice president of Pinduoduo Financial, said that under the premise of slowing user growth, the platform has paid more attention to deep cultivation in the technology field in the past few quarters. Use technological innovation to provide consumers and merchants with more diversified services, greatly improving the production efficiency of the platform.

In the first quarter, under the general accounting standards, Pinduoduo's marketing costs decreased by 14%year -on -year, and the proportion of marketing costs accounted for further revenue to 47%, and the same period in 2021 was 59%. At the same time, due to the growth of the number of employees and the recruitment of more senior R & D personnel, the R & D expenses of Pinduoduo in the first quarter reached a new high, an increase of 20%to 2.7 billion yuan year -on -year.

Driven by reducing marketing heavy research and development, the platform is gradually moving towards sustainable growth. Under the United States GA Accounting Standard, the operating profit in the first quarter was 2.2 billion yuan, and the net profit attributable to ordinary shareholders was 2.6 billion yuan.

In the past year, Pinduoduo has gradually completed the strategic transformation from heavy marketing to repersessment, continuously re -investment in the agricultural field, and continuously invested 10 billion yuan in profits to establish a "10 billion agricultural research" project. At present, this long -term strategy has begun to achieve results.

As an e -commerce platform that started with agricultural products, Pinduoduo has further increased the investment in infrastructure such as agricultural product transportation, logistics and warehousing in the past few quarters, which has greatly improved the scale and efficiency of agricultural products. Benefiting from this, as of March 31, 2022, nearly 40,000 high -quality agricultural goods have launched the 10 billion subsidy channel.

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