Xinyi Xu and Kezhong Wu reported from Beijing
A total of 60 new Chinese online games received license numbers in June 2022, 15 more than the previous year, the National Press and Publication Administration announced on Its website on The evening of June 7. This is the second batch of approved games after the relaunch of the release number in April.
Open Source Securities Research News believes that the release of game license numbers in June may mean that with the relief of COVID-19, the release of game license numbers is back to normal, and the launch of boutique games is also expected to accelerate.
It is worth paying attention to that, in the list of approved games twice this year, Tencent, NetEase, two big game factory figure. And because of "the original god" fame miha swim, this with new products "Kocher front" shortlisted. Zhang Shule, a critic of the game industry, told China Business News that In order to compete in the global market, Mihayou needs a multi-dimensional representative company that can be branded as a game giant, "even if it is not necessarily a blockbuster in revenue, it should be amazing in innovation".
Tencent, NetEase absent again
The game's list includes listed companies such as Perfect World and Heroes Interactive, as well as well-known unlisted game companies such as Miha Games. Tencent and NetEase were absent from the first and second batch of game lists after the restart of the copyright number distribution.
On A first-quarter earnings call on May 18, James Michel, Tencent's chief strategy officer, said the absence of the title list had no impact on Tencent. "The policy has little impact on companies with multiple titles," he said. "It makes sense to give license numbers to startups first, and companies including Tencent will get new license numbers in the future."
At present, in terms of game revenue, Tencent is still sitting on the domestic market number one. According to gamma data statistics, among the TOP10 mobile game rankings measured in April 2022, 6 games are from Tencent. Tencent's game revenue reached 43.6 billion yuan in the first quarter.
But despite Tencent's huge gaming business, growth has been weak, especially in its home market. Its first-quarter gaming revenue was flat compared with 2021. Among them, 33 billion yuan of game revenue in the local market, down 1% year on year; Game revenue in the international market reached 10.6 billion yuan, up 4% year on year.
In the first quarter of 2022, NetEase's online game service revenue was 17.3 billion yuan, up 15.3% year on year, ranking second in China.
Perhaps buoyed by the positive signals, shares of Tencent and NetEase rose more than 6 per cent and 5 per cent respectively on June 8, despite their absence from the list.
Meha is free from the Original Gods?
The 60 new domestic games reviewed this time are 58 mobile games, 1 web game and 1 client game. Among them, some of the most popular products are "Kocher Frontier" by Meha Tour, "Black Cat News Club" by Perfect World, "Midcareer Basketball: All Out" by Migu Interactive, and "Invincible 2" by Heroes Interactive, etc.
According to Tianyan, Mihayou applied to register the trademark "Kocher Front" in 2020, covering all 45 international categories, and it was successfully registered in 2021. However, up to now, the official website of Miha Tour, the official account does not have the relevant information of "Kocher Front". It has been revealed on the Internet that "Cochlear Front" is a shooting game. As of press time, Miha tour did not respond to reporters on the basic information of "Kocher Front" and online plans.
Taptap, a gaming community platform, says miha has two games currently on pre-order, Namely Bust: Skydome and Zone Zero, and at least three titles in development, including the newly confirmed Kocher Frontier. Given that the company's star product, The Original God, released a new version or event every month from January to March, and that four of the seven countries in the game's main storyline are yet to unfold, it's a lot of work for Miha You.
In this respect, Zhang Shule told reporters that miha tour's approach and domestic games used to focus on diversified development of a popular genre in a period of time is different, exposing its "ambition", it jumped out of the circle of most game companies, to stand on the same position as Tencent and NetEase. "Meha You needs to break out quickly, and it's not going to be a big game on the back of a Protogod, even though it's making a lot of money." Zhang shule said.
In gamma data's "TOP10 mobile games ranking in April 2022", yuanshen ranked fourth, down one place from march. Topping the list were Tencent's "Honor of Kings" and "Peace Elite" and NetEase's "Fantasy Westward Journey." According to Sensor Tower, mobile game Protogod has generated more than $3 billion worldwide.
Zhang shule said that to compete in the global market, Miha Needs to have a multi-dimensional representative company that can be branded as a gaming giant, "even if it's not necessarily a blockbuster in terms of revenue, it needs to be amazing in terms of innovation." Zhang Shule believes that Miha tour in essence learning NetEase has been the route of game quality.
Push forward online game appurgation management pilot
This edition number list to declare the category of the name has also been adjusted. The categories of approved products were "mobile", "mobile-casual puzzle" and "client", but this time they are "Domestic mobile games", "Domestic client games" and "Domestic web games". Of these, 16 games are labeled "pilot" and are published and operated by the same city, mostly from Beijing or Shanghai.
The application category of Cat Apartment 2 approved by Polk City is "Domestic mobile game (pilot)." Boke city personage told reporters that at present this game in the major channels and official website has opened reservations, the product has entered the final tuning stage. The personage introduces, "cat apartment 2" is the first boke city research IP products, development time of up to two years.
Industry insiders believe the changes may mean that the right to approve the titles of these games will be delegated to local governments.
In April 2021, the National Development and Reform Commission and the Ministry of Commerce issued opinions on Some Special Measures to Support the Construction of Hainan Free Trade Port and Relax Market Access, which stated: "Explore the decentralization of the approval power of domestic online games to Hainan, and support the development of hainan's online game industry." In September of the same year, The State Council issued several Measures to Promote the Reform and Innovation of Trade and Investment Facilitation in pilot Free Trade Zones, in which article 16 shows: "Carry out the pilot management of online games" and "promote the pilot examination and approval of online games in the locations of qualified pilot free trade zones".
Kaiyuan Securities Research News believes that this policy is beneficial to the long-term healthy development of the game industry: "To carry out localized management of games, or improve the efficiency of game license approval, is beneficial for game enterprises to clarify the requirements of game license approval."