Jiwei.com, on June 14th, according to Thelec reports, the research institution Display Supply Chain Consultant (DSCC) said that Samsung's share of high -end TV shipments in China fell significantly within two years, that is, the share of more than 20%in 2019 or more in 2019 Fall to nearly 10%in 2021. Among them, Samsung fell below 20%for the first time in the fourth quarter of 2020, and fell to 13%in the fourth quarter of 2021.
Picture source: Samsung
It is reported that the high -end TVs referred to by DSCC include LCD display (LCD) with quantum dot film, QLED of Samsung brand, and LED backlight LCD TVs, 8K LCD TVs and OLED TVs. Due to the decline in share, Samsung gave it to Huawei as the position of China's largest TV supplier. DSCC said the high -end TV share of this Chinese technology giant increased from 10%in 2019 to nearly 20%in 2021.
DSCC said that the decline in Samsung's shipping share was caused by the company's increase in TV prices. At the same time, globally, Samsung's high -end TV market share has decreased from 60%to 50%. Although LG Electronics's share in China's high -end TV market is still less than 3%, DSCC data shows that its global share has increased from 10%to about 20%at the same time.