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Tencent bets on metaverse? Hundreds of relevant trademarks have been applied, and 300 people will be recruited in XR department

via:凤凰网     time:2022/6/21 20:00:32     readed:67

On June 21, the hashtag # Tencent officially announced the establishment of an XR department was trending on Weibo. Tencent Holdings announced on Monday the formal establishment of its "Extended Reality" (XR) division, foreign media reported, citing people familiar with the matter. The next track bet is on the virtual metaverse concept.

The unit was set up earlier this year but has been kept secret, three sources said. The unit will be led by Li Shen, global chief technology officer of Tencent Games, and will become part of the Tencent Interactive Entertainment business group. The unit is tasked with building Tencent's XR business, which includes software and hardware. The unit will eventually have more than 300 employees, although hiring plans remain uncertain as Tencent will adjust the number of employees in the unit based on performance, two sources said.

It is reported, in November 2021, tencent ma was in a telephone conference results publicly for the first time in response to "yuan universe", "yuan universe is a exciting topic, I believe that tencent has a large number of exploration and development technology and capability of the universe, such as games, social media and related fields of artificial intelligence, we all have a lot of experience". In March 2022, Ma Huateng said that Tencent is more concerned with the concept of the current hot metasurverse from the perspective of "digital real fusion", rather than pure virtual, and pays more attention to the concept of the whole real Internet.

Tencent has applied for hundreds of trademarks of the universe, according to the Tianyan App. Among them, Tencent Technology (Shenzhen) Co., Ltd. has applied for 99 trademarks related to the universe, including "QQ Universe", "QQ Music Universe", "Tencent Music Universe", "King universe", "Peace elite universe", "Love of light and night universe", etc. Tencent Music Entertainment Technology (Shenzhen) Co., Ltd. has also applied for 6 trademarks related to the universe, with the trademark name "Rhythm Universe" and the international classification of trademarks covering advertising sales, education and entertainment, etc.

Both trademarks were filed in September 2021 and are currently pending substantive review. The trademark process information shows that some trademarks related to Tencent Universe have been rejected and are awaiting the review stage of rejection. (Liu Town)

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