Recently, the State Administration of Radio and Television and the Ministry of Culture and Tourism jointly issued the "Specifications for the Conduct of Internet anchor". In response to the outstanding problems in the behavioral behavior of network anchors, the "Behavior Specifications" specifies the behavioral specifications and requirements that network anchors should comply with in the process of providing network performances and audiovisual programs in the process of providing network performances and audiovisual programs. "Behavior Specifications" clearly states that the anchors who provide online performances and audiovisual programs through the Internet, including live broadcasts on the network platform, real -time communication and interaction with users, and the above -present sound video program.
The "Code of Conduct" involves a wide range of content, and the social attention of many content is high. For example, they must not use the role of minors or minors to conduct non -free business propaganda, performances, or obtain business or improper benefits as gimmicks; they must not guide users to interact vulgarity, organize institutional fans to tear up, pull on war, make rumors attacks, and attack rumors. The implementation of cyber violence and other content has aroused heated discussion among netizens. In addition, the "Standards" clearly states that online anchors engaged in medical care, financial finance, law, education, etc. The corresponding practice qualifications should be obtained. This content has also aroused widespread attention from professionals.
This regulation is summarized in popular language, which is "professional" to do "professional affairs". In the field of live broadcasting, the phenomenon of laymen's professionalism is more common. Due to the lack of certain professional thresholds, everyone can express views or guide others in a strong professional field in law and education. Some anchors in the fields of finance and finance have been unobstructed, and many layman talks, and there are many "stock market black mouths." When the live broadcast involves the knowledge of medical care, non -funded people share the phenomenon of medical treatment experience, health, and even instructing others to seek medical medicine.
The layman does not want to underestimate professional things. Pseudo -education experts mistakenly persons' lawsuits for their children and counterfeit lawyers. Ordinary shareholders judge the economic situation and teach wealth management stocks, which will harm people's money. "Divine Doctor" and "Divine Medicine" are full of live broadcast rooms and personal experience to replace professional diagnosis and treatment, which is harmful to health and even life. If there is no professional restricted area for live broadcasts and loses professional thresholds, it will be in a dangerous situation. With the further expansion of the audience of the webcast, the increasingly clear regulatory requirements are required, which can promote the healthy development of online live broadcasts and also put forward higher requirements for online live broadcasts.
In real life, professionals need to have the corresponding qualifications. For example, doctors need to obtain a physician qualification certificate, lawyers must obtain a lawyer's certificate. The network is a continuation of reality. Entering activities related to related majors on the Internet should also have corresponding qualifications. From this perspective, the introduction of "Behavior Specifications" is actually an inevitable correction behavior, which is good for standardizing online live broadcast behavior and improving the quality of network live broadcast.
Requesting the corresponding practice qualification is only the first step for "professional" to do "professional affairs". The content of the live broadcast is very rich, involving a wide range of faces. Some online anchors do not use their professional self -professional when they are registered and flat, but during the live broadcast process, they may still do professional matters. For such a strong mask, it is difficult to solve the problem by checking the relevant qualification certificates. Only by conducting detailed daily supervision of the live broadcast can the "professionals" do "professional things" completely implemented.
According to the "Specifications", the anchor should obtain the corresponding practice qualification for the live broadcast content of high professional levels (such as medical care, financial finance, law, and education), and conducts a practicing qualification report to the live broadcast platform. Review and record. This requires the platform to further strengthen the qualifications for online anchors, especially for more targeted supervision of some highly professional areas. The online anchors that are not taught should be banned.