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Behind the collapse of the Mijia app, the lack of PLANB of smart homes

via:凤凰网     time:2022/6/25 8:01:15     readed:139


Local control of smart home appliances is also worthy of attention

On the evening of June 16, 2022, a large number of users reported on the social platform that the Mijia app was "hanging", and then the official Weibo of Mijia responded to the incident. It is acknowledged that "the Mijia APP and voice control caused abnormal service abnormalities on June 16."

For a while, smart home appliances such as air conditioners, washing machines, and ceiling lamps that were originally applied to Mijia APP became unavailable. Some netizens said: "It is dark and hot at home, routers, lamps, sweeping machines, air conditioners, cameras, washing machines, purifiers, cat sand pots, restarted, even telecommunications light cats were warranty, but the app collapsed It's. "

And when the user hurriedly turned the box to pour the cabinet, found out the accessories package of the product, and found that these products did not have a traditional remote control.

In fact, the control of smart home appliances is mostly connected to the server on the network through the APP on our mobile phones, and then returned to smart home appliances through the server sending instructions. Therefore, once the server or the WiFi at home fails, the smart home appliances will "down".

Temptation of the Internet of Things

In the matter of allowing users to use more apps instead of remote control, smart home appliance companies are very enthusiastic.

When users use APPs and check the default user experience improvement plan, smart home appliance companies can use the user's use data to determine the user's habit preferences, and then optimize functions and adjust products.


The interface when the Mijia app collapsed

In addition, letting users use their own apps more, which is also an important means to increase user stickiness.

The post -90s little king is a digital enthusiast, and most of the smart home appliances in the family are Mi family products. He told the Titanium Media APP that when buying smart home appliances, whether it supports Mijia APP to a large extent about his final choice. On the one hand, the product design and price of the Mijia ecological chain are more in line with his needs. On the other hand, it can be settled and operated on the family's electrical appliances in the same APP, which is relatively worrying.

Nowadays, the trend of homogeneity and internal volumes in smart homes, and the remote control has become an "extra" cost. For manufacturers, increasing costs to send a remote control with a low frequency of use, obviously it is better to emphasize intelligence, and it can also increase the cost -effective APP.

Blinds under high -speed growth

At present, if you want to realize the control of smart home appliances locally, in addition to the traditional remote control, it is the gateway products provided by each family.


Intelligent gateway devices needed for additional purchase

Taking Mijia's products as an example, if you want to realize a switch that controls the ceiling light without a remote control, you first need to buy a Xiaomi smart multi -mode gateway price of 179 yuan, and then buy a 39 yuan Xiaomi wireless switch.

For most Xiaomi smart home appliances, it is indeed a not low extra.


Xiaomi 2021 Financial Report

According to Xiaomi's 2021 financial report, the monthly active households of the Mijia APP reached 63.9 million, and the number of Xiaomi AIOT connection devices (excluding smartphones, tablets and laptops) has reached 434 million pieces. (Excluding smartphones, tablets and laptops) users reached 8.8 million, an increase of 40.4 % year -on -year.

Titanium Media APP believes that behind the growth of smart home appliances, product stability and reliability should not be ignored.On the one hand, enterprises should improve the stability of the APP, and on the other hand, they should also provide users with simpler and low -cost local control devices. After all, smart home appliances have become an important part of modern life. Once the home appliances are "disconnected", it is about to send users back to decades ago.

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