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Born with a silver spoon in one's mouth, IE finally why can't escape the fate of being eliminated?

via:凤凰网     time:2022/6/27 13:01:19     readed:85

Microsoft's announcement that the nearly 30-year-old Internet Explorer will be retired on June 16, 2022, has gone viral. Microsoft Edge will take over as Microsoft's browser.

In 1995, Microsoft released Internet Explorer and bundled it with its operating system, Windows 95, giving it away for free. The alleged abuse of Microsoft's monopoly led to a famous antitrust lawsuit against netscape, the dominant browser at the time - ultimately netscape won the lawsuit, lost the market and faded into the history of the Internet.

As Windows became popular around the world, Internet Explorer became the standard browser. In the era of web pages, Internet Explorer, which dominates the browser market, controls the entrance to the Internet, and bears the memories of too many people when paired with ICONS of "My computer" and "recycle bin".

Its heyday was in 2003, when Internet Explorer became a near-monopolist with a hitherto unmatched 95% market share. However, unlike the dominant position of Windows system, IE was constantly challenged by rival products and its market share began to decline year by year.

Chrome is the most popular desktop browser with a 67.29 percent market share, followed by Edge (9.65 percent) and Apple's Safari (9.56 percent), according to a March report by data analytics firm StatCounter. Internet Explorer hardly deserves a name.

Why does Internet Explorer's market share continue to erode? Once on the market monopoly IE browser, after all why lonely ground came to an end? "The Internet Explorer meme is probably more popular than Internet Explorer itself," said Microsoft Edge's official weibo account.

The user is the judge of the market.

Clearly, Internet Explorer's much-maligned customer experience is the real reason it was abandoned by the vast majority of users.

Rather than marketing genius, Microsoft's neglect of the IE customer experience is astonishing. In 2006, PC World magazine ranked IE 6.0 as the eighth worst technology product of all time. IE 6.0 also ranked 11th on Complex's 2011 "50 Worst Tech Products in Tech History" list.

Today, we are going to take a look at the Internet Explorer meme and see how the browser is killing itself by not managing the customer experience well.

1. The biggest problem with Internet Explorer is simply "slow".

How slow? When Microsoft officially announced the retirement of Internet Explorer, it also created a meme to mock itself. Some users joked that "Internet Explorer users won't know about this until 2035."

Point of view: For products, the customer's intuitive feeling is very important. The first sensory experience largely determines the customer's judgment of the product, which is even more important than the functional design and iteration of the product itself.

2. The Processing performance of Internet Explorer is poor and often freezes.

At one point, Internet Explorer did not support page tabs, requiring users to open several browser Windows at once. There is no page isolation or "page recovery", so if a web page fails, the entire browser crashes at the same time. Some users joked that "sitting meditation when the web page is stuck is the best service Internet Explorer can provide".

Troth's point of view: Fatal defects of products must be timely and iteratively repaired. "ancestral disease" is disastrous for the destruction of a product.

3. Internet Explorer has vulnerabilities that threaten user security.

For example, after selecting "Save password" on Internet Explorer, it can be easily deciphered by tool software. Links that users have visited in Internet Explorer will be set in different colors, which is convenient for browsing, but will reveal the browsing footprint; The information in the temporary folder of Internet Explorer can be read by others offline. This series of vulnerabilities, all have the potential to lead to malicious software and viruses in the rapid spread of the network, eroding the public trust in the security of Internet Explorer. I don't care how well it's used, but it's a threat to security needs, so why don't we stop using it?

Troth point of view: Any time safety goes wrong, you don't get a second chance to win a customer.

4. Internet Explorer is uncompatible and difficult to uninstall.

For five years, from 2001 to 2006, Internet Explorer stopped updating, making it difficult to support some interactive effects, and even when it did, rendering slowly and becoming less compatible.

Some may ask, since Internet Explorer is so hard to use, why not just uninstall it? Sorry, Internet Explorer you can pick up, but not necessarily put down.

If we were determined to uninstall Internet Explorer, we would find it difficult to uninstall it completely. Because Microsoft has tied IE tightly to Windows, the uninstall process is very tedious, and basically requires learning a complete "Dragon 18 Tips" uninstall course, which ruins the few positive experiences that most users have left.

In 2009, Microsoft was fined 1.7 billion euros (17 billion yuan at the exchange rate at the time) by the European Union for forcing Internet Explorer into its Internet explorer browser.

Troth's point of view: There is no joking here, only a sigh of "break up must be decent".

Internet Explorer, once the chosen child, is the epitomization of the product concept of the last era -- it has powerful functions, wide coverage, self-compatibility and self-consistency of product logic, but it does not comb product use and optimization logic from the perspective of customer experience and feelings. No doubt, this is why they are gradually losing ground to the market tide.

At present, product functions are gradually converging, and users have more and more choices. Those who can truly identify problems in time from the perspective of consumers and make iterations more effective and management finer will gain better competitive advantages.

"Thirty years to the east, thirty years to the west", either with the needs of The Times, or die in silence.

After all, times have changed.

Author: Robert Meow, Beijing Tross Data Consulting Co., LTD

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