In the past, Meta, the parent company of Facebook, has repeatedly criticized the "Apple tax," which is as high as 30 percent.
Meta recently announced that it will be testing a new set of tools on its Horizon Worlds meta-universe platform that will allow some creators to profit from selling digital assets on the platform.
However, Meta will take a high percentage of the creators' income. For WEB and mobile users, Meta takes a 25% commission. Meta takes a whopping 47.5% commission for users who enter through OculusVR headsets.
This not only caused the developer's anger, but also attracted the "ridicule" of competitors.
Apple: Zuckerberg is so hypocritical
Several VR app developers told the press that they were frustrated with Meta, which was seen as an early leader in a metasurverse platform, for insisting on a charging model for its VR app store similar to that found on smartphones today.
Seth Siegel, global head of AI and cybersecurity at Infosys Consulting, says:
"Don't confuse marketing with reality, Meta picking on Apple is marketing, but that doesn't mean Meta won't do exactly the same thing."
Earlier, Apple spokesman Fred Sainz said in an email:
"Meta has repeatedly argued that The 30% commission Apple charges developers for in-app purchases on the App Store is too high. Now, Meta is trying to charge these developers a lot more than other platforms,Meta's announcement exposes Meta's hypocrisy.”
Apple added: "This shows that while Meta seeks to use Apple's platform for free, they are happy to generate revenue from creators and small businesses using their platform."
Meta: I'm not I'm not
Meta's VR/AR technology lead and CTO Andrew Bosworth, also known as Boz, responded with a series of tweets on Thursday.
Boz says the commission rate for the Web version is 25%, which is much lower than other virtual world platforms. And VR version of the commission rate of 47.5%, not higher than Robolx and YouTube.
Boz also criticized Apple, saying that while the Oculus app Store and iOS store both take a 30% commission, Meta heavily subsidized Quest devices to make the hardware available to more people, while Apple makes a lot of money from the hardware and benefits from the software. Boz says Meta's approach has led developers to see success on the QuestStore -- more than 120 games have generated over $1 million in revenue.
But Lyron Bentovim, chief executive of Glimpse Group, an immersive experience Group, was critical of the Quest store. "Buying stuff at Quest is a pain, much worse than buying it on An Apple or Android store," he said.