IT House on July 7th, according to 9TO5MAC, a report earlier this year shows that Apple TV + has grown slowly, accounting for only 5%of the market share of the US streaming platform. Three months later, Apple TV +has occupied 6%of the US streaming market, while users of Netflix are constantly lost.
Judging from the JustWatch report, Paramount +(Paramount +), Apple TV +, Hulu (under Disney) and Disney +and other small streaming platforms are optimistic in the second quarter of 2022.
In addition, although these platforms have increased in recent months, major platforms such as Netflix and Amazon Prime Video have not increased similarly. Netflix's market share in the United States last quarter fell by 2%. Although the platform is still the most popular platform and accounts for 21%of the market share, it has been working hard to retain users. Since January, the number of users of Amazon Prime Video and HBO MAX has increased, but these two platforms have lost some users last month.
IT House learned that the current market share of the US streaming platform is as follows:
Amazon Prime Video: 20%
Paramount +: 4%