Original title: Send 100 yuan phone bill, smoke iPhone 13? Pay treasure publicity false advertisement has this clew to notice certainly
Today, Alipay announced the inspection of its platform, saying that since January 2022, it has dealt with 2,060 malicious marketing promotion links and punished more than 400 illegal marketers.
Alipay platform has always been committed to creating a safe and green environment for users and an open, safe and healthy development ecological environment for merchants and partners.
Since the beginning of this year, The Alipay platform has actively responded to the "Clear lang" series of special actions of the Cyberspace Administration of China, and continued to carry out special governance against malicious marketing behavior through daily active inspection and designated inspection after receiving user feedback.
For behaviors such as false marketing and exaggerated publicity, the platform shall govern and punish them in accordance with the Interim Provisions on Regulating Promotional Behaviors of the State Administration for Market Regulation, the Rules on Handling Violations of Small Programs, The Rules on Handling Violations of Life account, and the Detailed Rules on Punishment of Malicious Marketing.
Alipay also published some examples of violations:
Violation case one: false propaganda of phone charge recharge
Merchants' promotion content shows that "recharge can get 100 yuan phone coupon", but the user actually got a number of different amount of coupon combination, not immediately enjoy 100 yuan phone fee, misleading consumers to recharge.
Violation case two: false lottery
The merchants use iPhone13 and other high-priced products as gimmicks to attract consumers to participate in the lottery, but there is a big gap between the actual probability of winning, the number of prizes and the price of prizes, etc., and the advertised content, so there is a fake lottery to deceive consumers.
Follow-up, Alipay platform will adhere to the malicious marketing behavior inspection and rectification.
At the same time, remind the netizens,If you encounter similar marketing pages in various Internet apps, please be vigilant, be careful to identify them and pay attention to the prompt information of the platform side (schematic diagram below).And consult the activity merchants for details of the activity, and give feedback or complain to the merchants in time once the illegal content is found or encountered.
Alipay also encourages merchants to make better use of all kinds of marketing tools of Alipay to improve the transformation effect on the basis of following the General Rules of Open Platform. Alipay platform will also continue to support merchants' digital operation through open support policies such as "Star Project 2.0", and work with everyone to build a benign platform environment.