Original headline: Dell Emergency notification Panel Factory, Q3 orders reduced by 50%

Set micro network news, On July 9, following Samsung, IT big factory Dell also cut single cut single message.

From dell, according to the industrial and commercial times market emergency notification panel factory, since July, monitor and laptop panel by 50% in the third quarter orders, including boe, LGD, auo, innolux, huaxing photoelectric, sharp and other manufacturers are affected, and no matter before signing the delivery and quantity guarantee agreement, in order to control the inventory and avoid financial obsolete stocks losses, all cut directly.

Dell, the world's top three IT brands, has slashed orders due to inventory problems, which could hit panel demand in the weak third quarter, said Xie Qinyi, director of display research at Omdia.

The supply chain said Dell bought 23 million laptop panels in the first half of the year, but shipped 18 million PCS overall, which is obviously too high inventory, while it bought 20 million monitor panels, but shipped 15 million PCS overall, which is also high inventory. Under inventory pressure, so quickly back to cut orders.

Xie said dell's annual purchase volume of laptop panels is about 50 million units, ranking third among brands after HP and Lenovo. Its main suppliers are BOE, AU, LGD, BOE, AU, LGD, Innolux and Sharp. The order adjustment is based on inventory adjustment. Dell's annual purchase of monitor panels is 40 million units, the largest in the world, and it accounts for 25% of the global monitor market. The main monitor panel suppliers are Kyoto Party, LGD, AU, Innolux and Huaxin Optoelectronics.

Industry insiders pointed out that high supply chain inventory and weak consumer market demand, Samsung and Dell have cut orders, may trigger other brands to follow suit.

LG Electronics has been cutting orders since the second quarter, while IT giant Hewlett-Packard is also in the process of evaluating, which could make the third quarter even worse.

Since the third quarter of 2021, LCD panel prices have continued to decline, with some panel prices halved by the second quarter of 2022. Enter June, TV panel quotation continues to fall, the price will fall to the cash cost below, IT panel loss pressure also emerged in the third quarter.

Balance to promote supply and demand, prevent the price of panel continues to drop, domestic panel leading manufacturers all happen to coincide with the release of production strategy. According to the lotu technology report, Boe, TCL Huaxing and Huike have significantly reduced the amount of parent glass from June. Among them, BOE reduced about 25%, TCL Huaxing reduced about 20%, and Huike reduced about 20%.

Previously, Xie Qinyi also pointed out that LGD, Innolux, AU also reduced the amount of investment, production reduction of about 5 to 10 percent, in June the global panel average capacity utilization rate will drop to 80 percent, the third quarter will fall to below 75 percent, fear of the 2008 financial storm since the low.