Tik Tok's move into food delivery has been rumored for a long time, but now it's officially confirmed.
According to reports this morning, media confirmed that Douyin has started experimenting with an instant delivery service for food. Similar to other food delivery apps, users select items to be delivered, fill in the address and pay for the order to have the food delivered to their home.
According to the latest news from @thepaper.cn, a person in charge of Douyin life service responded:Douyin Life Service is carrying out activities to help merchants recover in some cities. Considering the actual needs of merchants and users, and in order to better guarantee user experience and help economic recovery, the platform is trying to open the delivery service of group purchase products for some merchants with urgent needs. At present, this project is still in the exploratory stage.
For now, tiktok is merely providing a service platform,They don't have their own delivery team yet,Businesses need to contact third-party platforms for distribution, such as flash delivery, dada, etc.
Therefore, at this stage, Douyin takeout is just like testing the waters, providing more window for merchants.
As to whether the later will be further expanded, and the formation of their own distribution team, it is unknown.
However, many netizens still support Douyin's entry into the takeout market. After all, there are almost only Meituan Takeout and Ele. me in the market, which occupy almost all of the market, and some fresh blood to join, can better promote the development of the takeout industry, which is not bad for consumers.