According to the Wall Street Journal, Disney will increase the price of ESPN+sports streaming media next month. The monthly fee will increase from the current $ 6.99 to $ 9.99 per month, and the annual fee will rise from $ 69.99 to $ 99.99 per year. The price increase will take effect on August 23, an increase of 43%. Disney said that users will receive a notice next week that the price increase will not affect the price of its Disney package (including Disney+, ESPN+, Hulu).
Disney said that price increases reflected "an increase in ESPN+scale and value." In the first quarter of this year, the losses of consumer business in Disney expanded, the losses of Disney+and ESPN+increased, and Hulu's operating income decreased. Despite increasing user subscription revenue, the performance of ESPN+has decreased due to increased sports programs and decreased revenue of UFC paid events.