In an interview with Pocket Gamer this week, Unity's current CEO (and former EA CEO) John Riccitiello said: The developers who don't focus on "monetizing options" early in their game are the most beautiful, pure, intelligent people -- and the biggest F *cking idiots.
He thinks game developers who don't pay attention to their money are the most stupid people, "he said, which caused a stir among game developers and angered many gamers. Now John Riccitiello has posted an apology on Twitter.
"I apologize first. My choice of words was rude. I'm sorry. I am listening and I will do better."
But judging from the comments section, netizens were not impressed by his letter of apology.
In his letter of apology, Riccitiello said his choice of words was rude and that he has a lot of respect for game developers who make amazing games, whether they're AAA, indie or just for fun. He expressed deep regret to the developers he had offended and "clarified" his previous comments.
"Sometimes all a game developer wants is to have friends who love the game," he says. 'Art for art's sake, art for friends'. Others expect players to spend money on games or game items to make ends meet. Both are noble motives.
"I'm listening, and I'll do better." Riccitiello went on to explain the remark at length, "What WOULD I say if I could be careful?" He said what he wanted to say but didn't say:
First of all, I have great respect for game developers. The work they do is amazing. Whether it's AAA console games, mobile games, or indie games for millions of people, the creativity is incredible. Or a groundbreaking project, a game made purely for fun.
Second, I find that most game developers work very hard to get people to play their games. Enjoy the game. Get the player deeply involved when appropriate. For game developers I've worked with, there's always a worry about whether the player will like the game and appreciate all the hard work they put into it.
Third, sometimes all a game developer wants is to have friends who love the game. Art for art's sake, art for friends' sake. Others want players to spend dollars on games or game items to make ends meet. Both views are noble.
"Fourth, I would argue that there are better ways for game developers to know what players think about their games early on. Learn from their feedback. Developers can adjust the game based on this feedback if they wish. It is a choice between listening and acting, or listening and not moving. Again, both options are valid.
If I had chosen my words more wisely, I would have said something like this... We're working hard to give developers tools so they can better understand what players are thinking, and based on that feedback, it's up to them to take action.
Of course, John Riccitiello says he wishes he had never said it.