The reporter | Jiang Jingling
As layoffs continue in the Internet industry, the flow of talent is quietly shifting beneath the surface.
In a recent communication meeting, Pulse CEO Lin Fan told jiemian news reporters that starting from the end of 2021, Pulse found that the Internet industry talent market began to change from a net inflow to a net outflow, and the talent market has undergone structural changes.
Lin fan said that in the overall talent market, the hard technology cycle has come, the Internet has gradually become a traditional industry, talent from the Internet to new energy vehicles, artificial intelligence, chips, biomedicine, carbon neutrality five new industries.
"When the industry is emerging, the best people come in, and when the industry is declining, the best people leave first." Mai Mai said more and more people are leaving the Internet industry to start businesses in emerging industries.
In venture capital, these new industries are growing fast. In June, two-thirds of the 91 companies that received financing in China invested in five hard technology industries -- new energy vehicles, artificial intelligence, chips, biomedicine and carbon neutrality, maimai data showed. In May 2022, the production and sales of new energy vehicles in China increased by 113.9% and 105.2% year on year respectively, according to data from CAAM. According to maimai statistics, the five major industries and their upstream and downstream industries can employ more than 50 million people, and the scale continues to expand.
Lin Fan believes that with the continuous development of the industry scale, the hard technology industry is not short of capital, but the talent gap is huge. The industrial structural adjustment brought by the technology cycle is attracting talents to the hard technology industry, which is driving the era of great workplace migration.
Data from the talent migration report released by Maimai in April 2022 showed that more than 40 percent of workers would choose to change careers after passive resignation. However, a large number of IT Internet talents flow to the artificial intelligence industry, and the main sources of talents in the new energy industry are IT Internet and manufacturing. Despite the overall impact, five major industries, including new energy vehicles, chips, artificial intelligence, biomedicine and carbon neutrality, are still bucking the trend in hiring.
Mai Mai has long been known as the "Internet tea room". It has become the network position for many employees of large Internet companies to ridicule their companies due to its social orientation and support for anonymous ridicule. Data disclosed by Maimai shows that the penetration rate of maimai's platform among employees of major Internet companies such as Bytedance, Kuaishou, Baidu and Ant Group has exceeded 80 percent.
Wang Qian, co-founder of Mai Mai, said the controversial job review function has been optimized in the recent revision. In the reviewer dimension, Mai Mai added the reviewer's in-service status and set more review dimensions and emotional labels. In the enterprise dimension, the right to respond to comments is opened to enterprises, and company comments are aggregated into the enterprise home page and job details page.
The comments feature allows users to comment on companies under their real names or anonymously in a special section for job seekers to screen companies. This function is regarded by Lin Fan as an important user strategy of Maimai, but due to the characteristics of anonymity, many people doubt the authenticity and fairness of the comments when they go online.
The review function is also an important part of mai Mai's continuing recruitment efforts. According to Wang qian, the business may introduce employer brand advertising in the future.
In 2020, Lin Fan once said that the company's recruitment, advertising, membership of the three main business revenue accounted for 1:1:1. At this communication meeting, Lin Fan told Jiemian news that the current ratio has changed to 2:1:1, and the proportion of recruitment business in the revenue has greatly increased.