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Alibaba: larger range of OKR replacing KPI towards "up and down the same desire"

via:快科技     time:2022/7/26 11:01:48     readed:93

On July 26, Zhang Yong, chairman and chief executive officer of Alibaba's board of directors, published the latest shareholder letter, Lieutenant GeneralAlibaba's way of refining the future development is 12 words & mdash; & mdash; firm confidence, actively respond, and be yourself. & nbsp;

Zhang Yong mentioned that in the past year, in addition to business changes, a series of changes made by Ali in organization and culture will become the new start of Ali's future development.

And in order to better realize & ldquo; ability construction, value creation & rdquo;Ali has also promoted OKR in a larger scale, promoting better from digital orientation to value -oriented, and moved towards & ldquo;

The so -called & ldquo; OKR & rdquo; (Objectives and Key Results) is the target and key results method. The goals under the OKR system are proposed by individuals and then determined by the organization. Effectively avoid the departure of the execution process and the target vision, and solve the problem that the KPI target cannot formulate and measure.

Compared with KPI, OKR is not an assessment tool, but a more instructive tool. The main purpose of its existence is not to evaluate a team or employee, but to remind everyone what the current task is.

In addition, Ali also boldly tried the operating responsibility system under the diversified governance structure. Since its establishment 23 years, Alibaba has become a multi -business engine to jointly drive the development of enterprise groups.

Zhang Yong mentioned: & ldquo; Our different businesses are distributed in different industrial fields, in different life cycles, and also facing different opportunities and challenges. This also means that they need to have more independent business strategies and management awareness, and can quickly make judgments and choices suitable for themselves according to the changing market needs. We must also realize the unpredictable market in the turbulent environment, so we must make the organization more agile and flexible.Let each individual in the organization learn quickly, and actively act, let Alibaba's future move forward based on the common drive trackets of different business engines.

阿里巴巴:更大范围OKR取代KPI 走向“上下同欲”

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