We reported the other day that AMD CEO Jason Su has saved AMD over the past few years. One of the key contributions is that AMD's team has chosen small chip technology to reduce costs. Ryzen processors are said to have reduced costs by 40%, making AMD competitive.
AMD's small-chip design isn't just being used in its CPU line. This year's next-generation graphics cards will also be heavily used. In fact, last year's Instinct MI200 series accelerator cards were already small-chip designs.This year's RX 7000 game card should use similar technology.
However, AMD's rival NVIDIA has not yet used small chip technology, they still follow the traditional GPU design route, and make large chips more than 800mm2, which is expensive, but also powerful.
To this point, NVIDIA Vice President Ian & Middot; As Ian Buck mentioned in an interview, Gpus are a very different beast and are not presented to developers as a single kernel in the graphics scene.
To get around the basic limitations of lithography without using small chip technology,The direction NVIDIA has chosen is to develop super chips,The company itself has developed interconnected technologies like NVLink, which connects multiple graphics chips to servers, and in doing so simplifies the programming model, allowing CPU memory expansions to be used as GPU memory expansions.