Two days ago, NIO Li Bin in an interview, mentioned NIO cross-border mobile phone layout.
'The NIO thing is moving forward,' he said. 'It's not difficult to make a phone now, but it's still challenging to make a phone that works.'
At the same time, he also stressed: What NIo has to do is simply build a good phone for NIO users and develop one phone every year, just like Apple. ”
The news also sparked heated debate on the Internet.
Shen Yiren also posted that NIO's mobile phone business is quite interesting:The company is willing to burn a lot of money to keep its customers happy, even if it keeps spending money on switching the battery, but it still has to burn a flagship phone every year.
Shen also mentioned in his comments that this is a big probability to lose money, so the big probability is to burn money.
As for why NIo wants to enter the mobile phone industry, in fact, Li Bin has publicly responded before,He said that mobile phones are now the most important device for NIO users to connect their cars, but Apple is very closed to the automobile industry. For example, the second generation of NIO platform is equipped with UWB, and Apple does not open the interface, making it very passive.
For the benefit and experience of users, NIO should study mobile phones and smart terminal devices centered on cars.
In addition, many of the current intelligent vehicles are connected with mobile phones, such as car and machine systems, car and machine hardware, chips, cameras and so on. In fact, the supply of all aspects is closely related to those suppliers in the mobile phone industry.
At present, there is more than a NIO car companies layout mobile phone industry.
Do you think NIo can make it?