Original title; Apple will give up the reason for the "iPhone 14 mini" small -screen mobile phone.
IT House on July 30. According to multiple news, Apple will not provide iPhone 14 mini models this year. The reason may be obvious. Since its debut in 2020, the iPhone MINI model has encountered a series of commercial failures. Apple has therefore decided to change their ideas.
In 2020, Apple launched the MINI model for the first time in the iPhone 12 series and adopted a new marketing strategy. Its goal is simple: to attract new customers with smaller size and cheaper smartphones. But the result is not ideal: two months after official release, the mini model accounts for only 6%of the total iPhone sales. Faced with this disaster, Apple decided to suspend production urgently.
In the second year, Apple launched the iPhone 13 mini, hoping to correct the wrong recovery situation in the past. But it failed to suffer a pain again, even worse than the previous generation. MINI sales accounted for only 3%. Sales data show that only few users buy iPhone 13 mini.
The iPhone MINI model is poor, and there are several reasons to explain this phenomenon. First of all, from a historical point of view, users always prefer the more advanced models in the iPhone series. In addition, users are also very concerned about the price.
iPhone mini is not much cheaper than the standard version. In addition, compared to the price of MINI new machines, users are more willing to choose old models of smartphones. The speed is fast and the screen is larger. For example, the iPhone 12 mini is more popular in 2020 than the iPhone SE, iPhone 11 and iPhone XR.
About iPhone 14 series broke
Apple is expected to launch four new iPhone 14 models this year. Among them, the iPhone 14 Pro and iPhone 14 Pro Max will be the only model with a faster A16 chip and a new screen design with the "pill + punching". There are rumors that this year's iPhone Pro model will be equipped with a 48 million videos wide -angle camera that can shoot 8K videos.
The iPhone 14 Pro and iPhone 14 Pro Max will also get the largest front camera upgrade for many years. It is equipped with a new and larger F / 1.9 aperture lens and autofocus to achieve better dark light shooting performance.
As for the conventional iPhone 14 model, it is largely based on the iPhone 13 hardware, including using A15 chip to bring smaller camera upgrades, larger batteries and 6GB memory. The most significant upgrade this year is the "iPhone 14 Max" that launch a 6.7 -inch screen to replace the "Mini" model.