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The Huawei folding screen without 5G sold the first glory of the first name, but ranked fifth.

via:凤凰网     time:2022/8/2 22:01:43     readed:89

Original title: No 5G Huawei folding screen is sold to the first name without the glory of the opponent but ranked fifth

According to news on August 2, data from Cinno Research show that in the second quarter of 2022, the Chinese market folding screen mobile phone sales reached 587,000 units, a significant increase of 132.4%year -on -year. In 116 million results, the folding screen is showing rapid growth.

Under the overall decline in terminal demand this year, the sales of folding screen mobile phones have increased significantly. In the author's opinion, the technology of the folding screen itself has matured, the quality of the product is guaranteed, and the user cognition has also improved. : On the other hand, many brands have launched products, and the price of folding screen mobile phones is no longer unattainable under the competition.

According to the specific brand, the sales volume of Huawei folding mobile phones in the second quarter was about 315,000 units, an increase of 70%year -on -year. The Mate X2 Collection Edition has a good market performance. Among them, since the P50 Pocket was launched in December 2021, it has won the domestic single -quarter championships in the domestic folding screen mobile phone in the two quarters of Q1 and Q2, driving Huawei to continue to advance in the folding screen market.

Secondly, Samsung Folding mobile phone sales of about 97,000 units, a year -on -year increase of 222%, the largest year -on -year increase. Domestic sales ranked second. It mainly benefited from its rich product line advantages and continued to enjoy the growth of the Chinese folding mobile phone market growth.

From the perspective of market share, benefiting from the multi -brand entry folding machine camp, the domestic folding screen mobile phone market structure continued to optimize in 2022. The market share of 2022Q2 reached 53.7%, exceeding 50%, although a year -on -year decrease of 19.5 percentage points, but still leads the domestic folding folding folding. Screen phone market; Samsung's market share of 16.6%, an increase of 4.6 percentage points year -on -year; Vivo, OPPO and Honor's market share increased from no separate to 10%, 7.7%, and 6.8%.

Earlier, Honor Mobile President Zhao Ming told the media that Honor MAGIC V should be said to be a product without opponents this year. But from this sales data, there is still a big gap between Honor compared to several others. Compared with the former big brother Huawei, it is even more different.

Cinno Research predicts that although the folding screen mobile phone market is in a steady growth stage. In the long run, the trend is better. In addition, the TOP 5 mobile phone brand has established a folding screen product line. The demand for mobile phone terminals has weakened. In the second half of the year, major manufacturers have moderate inventory adjustment. It is estimated that a relatively conservative strategy for the middle and high -end flexible screen folding mobile phones will be delayed and reducing stocking for new products.

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