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Cook has a hand! Apple unveils iPhone14 entry price in China

via:快科技     time:2022/8/3 9:01:21     readed:57

As previously suggested, the Mini will be removed from the iPhone 14 lineup, which will result in higher prices for the entire lineup, though likely at roughly the same price as the previous model.

According to the latest news in the supply chain, Apple is unlikely to raise the price of the entry-level iPhone 14 models this time, which is to drive volume, and the profit improvement models, mainly look at the high-end models.

Supply chain sources said,Entry-level models will not increase the price of the basis is mainly, the first or the use of the same generation of BANGhai screen, the second internal structure is also a continuation of the previous generation, mainly in order to reduce costs.

This advantage is that many parts of the new machine are common to the next generation, so it can be a good fight against part of the inflation brought by the material rise factor.

As for the higher-end models, Apple has made a bigger difference with the entry-level models, both in terms of configuration and appearance, so if the price increases do happen, it's understandable, because they're meant to be profitable.

If the above information is correct, then the iPhone 14 should continue to sell for the same price as the iPhone 13, at least for the entry-level version, which starts at 5,999 yuan (128GB) and 7,999 yuan (128GB) for the iPhone 13 and 13 Pro.

As a master of supply chain management, Cook knows that in an inflationary environment, big price increases are not friendly to customers, but for the cost of the enterprise, such a tiered pricing may help them better differentiate different user groups, so as not to affect people's choices.

库克有一手!iPhone 14入门版售价曝光:苹果为不涨价出“狠招”了

translate engine: Youdao

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