As synonymous with German quality, Leica is a tall brand in the minds of many people. It can cooperate with Leica to increase the brand height. At present, the products that Leica cooperates are mainly sports cameras and mobile phones. This morning, Leica announced the new brand cooperation trend. The TV on the Leica label came out.
According to the official micro officials of the Leica camera,Leica Camera announced that it has reached a technical cooperation with Hisense Group, and plans to launch its own products in the field of laser TV.The Berlin International Electronic Consumer Products Exhibition (IFA), which will be held from September 2nd to September 6th, 2022, will exhibit its first laser TV Leica Cine 1.
Laser TVs in cooperation with Hisense actually require a lot of optical technology, but there is no problem from the cooperation. However, after Leica announced the news, netizens did not calm down. Watching.
Considering the positioning of Leica, the cost of cooperating with Leica is expensive, so the authorization fee is not available by small companies. Hisense lay down in this matter.
Actually Shanghai Xin is a global TOP -level TV manufacturer. It ranks first in the Chinese market for 18 consecutive years. Hisense+Toshiba (Toshiba TV's brand is now in Hisense) is the first in the Japanese market.OMDIA data shows that the global share is second only to Samsung, LG, and TCL.