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You need to buy a member to make a merit! Youku daily average paid users have increased: loss decreases

via:凤凰网     time:2022/8/5 14:00:31     readed:86

A large number of netizens reported that after Youku opened VIP membership rights, it was necessary to open the screen service to open the cool meow member. This means that it is no longer possible to use the screen to realize the large -screen viewing. It can only be viewed to the TV member according to the prompts.

The Youku Member Agreement does have a clear restriction on this: The Youku VIP Member Service Agreement stipulates that Youku VIP membership services can be used on the mobile phone, tablet computer, and computer end, and cannot be used on the TV.

From the perspective of experts, behind a series of measures such as the mobile terminal and the television side charging and preventing non -television members' screens, such as the improvement of the copyright awareness of the long video content industry, and the self -rescue of the money burning platform. The purpose is to not affect the user's rights and interests (users may not be accepted) to increase the user's copyright awareness and the income of its own platform, and the above behavior is not infringement.


Some adjustment strategies are obviously helpful for the improvement of performance. Judging from the new financial report released by Ali, the average number of paid users in Youku daily increased by 15%year -on -year, and losses have narrowed year -on -year for five consecutive quarters.

Questmobile data shows,In April 2022, the average number of active users in Youku increased by 36%year -on -year and 20%month -on -month.

In addition, Ali's financial report shows that for the three months ended June 30, 2022, the revenue from the digital media and the entertainment section was RMB 7.231 billion (US $ 1.08 billion), which was declining from the same period in 2021 RMB 8.073 billion 10%.


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