Original title: Among the 10 people, there are 1 online anchor my country's anchor account of nearly 140 million. Have you rewarded it?
On August 10, "2021-2022 China Network Performance (Live) Industry Development Forum" was held in Beijing. Essence
The report shows that in 2021, my country's online performance (live broadcast) industry market size reached 184.442 billion yuan, and 7,661 operating Internet cultural units with online performance (live broadcast) operating qualifications, of which 1,641 were added in 2021.
As of December 2021, the anchor account of my country's online performance (live broadcast) industry has cumulatively nearly 140 million.There are about 100 million active accounts that have been broadcast within a year. In the first half of 2022, 8.26 million new accounts were broadcast.
As of June 2022,In the live broadcast scenario, the number of user accounts who have paid at any (reward and live shopping) has a cumulative number of about 330 million.
As of the end of 2021, there were 11 online performances (live broadcast) listed entities. There are about 20 mid -head platforms, including Douyin, Kuaishou, WeChat video number, Momo, YY, etc.
In addition, since 2021, the MCN industry is in a period of high -speed growth. The report data show that as of June 2022, the number of MCN institutions exceeds 24,000 (calculated based on the number of business licenses).
On June 22, the "Code of Code of Conductive Conduct" formulated by the State Administration of Radio and Television and the Ministry of Culture and Tourism was issued. The profession of online anchors was given a higher expectation, and the "Cultivation of the Professional Professional Literacy" was mentioned to the important level.