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Apple's iPhone is no longer a symbol of wealth in China: for reasons to be proud

via:中关村在线     time:2022/8/11 22:01:47     readed:90

At the beginning of the emergence of smart phones, anyone who could afford Apple was a millionaire. The iPhone also became the standard match of the wealthy and high-end people, and became a digital product with identity marks. However, with the rise of domestic mobile phones, this symbolic meaning has become weaker. The reason is the relationship between the market, users and products.

The high-end tonality of iphones was set in stone 10 years ago

In the early stage of smart phone, Apple and Samsung are the most famous high-end mobile phones in the market. The high price has become the luxury of mobile phone digital circle, and established the position of the originator of high-end mobile phone.

In addition, the iOS system used by the iPhone is a closed system, a monopoly, and Android to make a distinction. As a result, the market is divided into iPhone and Android phones, namely the iPhone and other mobile phones, and the iPhone has become the most unique existence in the mobile phone market.

Apple itself is constantly emphasizing its high-end attributes, as if in the creation of & LDquo; Android is rubbish, iPhone is the most high-end and fluent, if you have money, you must buy an iPhone. In the atmosphere. Some foreign companies or public relations companies also have a circle culture and are embarrassed to put the iPhone on the table when they do not hold a meeting. A variety of reasons have contributed to the identity attributes of the iPhone.

The iPhone's identity is waning: The rise of domestically produced high-end phones

In the past, people want to buy iPhone because the fluency of iOS is much better than Android system, and it will not be stuck for a few years. Now, the flagship phone of Android system will be stuck for a few years, which is no problem.

And domestic mobile phone is doing better and better, each brand has its own high-end line, and the price is not cheap, a mobile phone also need 5000, 6000 pieces, and the price of iPhone is also similar, the price of iPhone will become more acceptable (it seems to do high-end machine no matter how configuration, the price has to be raised to meet the tone...) .

The price of the iPhone is easy to accept, so more people will buy it, and the iPhone is no longer a rare thing, which is also from a. Decoration & throughout; Become a piece of equipment, a piece of equipment that you use every day.


And now there are new forms of mobile phones. — The folding phone, high price, and avant-garde design make it the new high-end darling, which has impacted Apple's market positioning to some extent

Now there are layers within the iPhone: feature phones and LDquo; Higher end machine ”

Some people just want to buy the most expensive phone, so the current iPhone is also divided into 5-6K functional models and Pro models with tens of thousands of pieces. There was a joke online earlier: the company's annual meeting, the standard iPhone sat at one table, the iPhone Pro sat at one table.

Apple itself has been tilting better specs toward the iPhone Pro, with the A15 and A16 chips expected in the September launch of the iPhone 14. The Pro line will feature the latest A16 chip and a new exclamation point screen. Obviously, Apple is not willing to be in the same price as the ordinary Android flagship.

“ As long as I'm expensive enough, no other Android flagship can keep up with me. , & other; You always have your reason. "I suspect Apple's branding department has that in mind.

Overall, owning an iPhone is no longer just for the rich. The richness of the mobile phone market has also eroded the iPhone's status symbolism, but in some circles the iPhone remains a necessity.


translate engine: Youdao

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