Zhu Xun

In recent days, whether there are big data to kill individual platforms in recent days, it is being hotly debated online. In fact, do you find that your daily life is increasingly inseparable from mobile phones, and it seems that you understand yourself more and more? For example, after searching for an item, you may often see the push of such items. Sometimes you feel convenient, but when the relevant advertising pop -up window, the promotion of SMS continues, the sales call will even be " When you are familiar with "and the possibility of fluctuations, your mentality may be different. What's more important is that in this process, your "user portrait" has been seen by big data.

Through the user information collected by various channels, the platform operator can make "user portraits" and use it as an important digital business asset, and then treat it differentiated in transaction prices and advertising delivery. Higher interests. For the public, your privacy is easy to "run naked" in front of big data.

In fact, in the Civil Code, the personal information protection law has a principled legal and provisions. Since the implementation of the Personal Information Protection Law on November 1 last year, the operator's act on personal information collection has been included in the standardized system. The law clearly does not over -collect personal information. The operator's handling of personal information should have a clear and reasonable purpose, and it should be directly related to the purpose of handling.

In fact, it has been 9 months since the implementation of the law, and the relevant departments have also made a lot of actions during this period, such as interviewing relevant platforms, fines, even suspended, and removed. Recently, several civil litigation cases that target personal information such as face recognition have also ushered in consumers and user parties as the plaintiff's victory. These actions have also been optimized in compliance with personal information protection in accordance with the law, such as adding the "Closing Automated Push" option to the program.

However, in actual operation, there are still many things to be improved for personal information. In terms of compliance details, relevant guidelines are still needed to facilitate the law enforcement of regulatory authorities and facilitate corporate rectification. At the same time, we must realize that compliance is costly. In terms of enterprises, how to promote its compliance and reduce the burden on the enterprise also needs to think.

This is not a good thing to "understand" yourself and "understand" yourself, but not everyone can know the middle reason and specific gains and gains. Only by implementing the measures, and allowing regulatory authorities, enterprises and the public at all levels to understand in a timely manner, can personal information protection achieve the greatest results. In this process, you may wish to make some attempts, such as disclosure of the current decision of administrative penalties, providing a certain guidance for corporate compliance, and providing a simple version and a guide to enterprises with different market share.