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YouTube has been revealed as early as this fall to launch an online store to support streaming platform subscriptions

via:新浪科技     time:2022/8/15 22:01:22     readed:170

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Is YouTube going to "drain" the streaming platform?

YouTube, Alphabet's video platform, plans to launch an online store for its streaming video service, through which users will be able to directly subscribe to the cooperative streaming video platform, the Wall Street Journal said on August 12, citing people familiar with the matter.

The project, known as the Channel Store, has been in the works for at least 18 months and could launch as early as this fall, according to people familiar with the matter.

The Channel Store is YouTube's promotional hub for streaming platforms, where users can watch trailers from partner platforms for free and subscribe directly, rather than having to travel to each platform.

YouTube will receive a share of the subscription fee. YouTube is still in talks with its partners, people familiar with the matter said, and the issue of how to pay a dividend is still under discussion, and terms can vary widely from partner to partner.

As previously reported by tech outlet The Information, YouTube floated The idea of an online store for a streaming video service back in 2020. Now, with competition among streaming platforms intensifying, the idea is gaining support and favor among many platforms.

Building streaming video platforms is now the order of the day for tech giants, with e-commerce giants Amazon, Disney and Apple all launching streaming platforms. But user growth across platforms has slowed as the number of platforms has increased, and to attract more subscribers, the tech giants have taken a new step by seeking partnerships with companies in other fields to increase the presence of streaming services on other platforms.

Verizon, the second-largest US carrier, has been a popular partner, with streaming platforms such as Netflix (NFLX) courting it. Owned by Verizon. Play offers direct access to Netflix, Disney+, and more, and supports video subscriptions across devices.

Retail giant Walmart has reached out to streaming companies. As previously reported, Walmart has been in talks with Paramount Pictures, Disney, Comcast and others to increase the value of Walmart + membership through bundled subscriptions.

NBCUniversal, owned by cable giant Comcast (CMCSA), is also in contact with potential partners about adding its streaming service Peacock to their apps.

Bill Rouhana, chief executive of CSSE Entertainment, a US producer of video content and television shows, said streaming companies are trying to promote their streaming video services across platforms to attract more users and increase subscription rates.

CEO of Starz, a premium cable TV channel. Jeffrey  Streaming services bundled with other products make subscribing easier and faster, Hirsch said, and for users, "simple is best."

YouTube has taken advantage of this trend by creating a "channel store" for streaming platforms that allows for both concentrated advertising and quick subscriptions. A large and diverse audience is YouTube's biggest selling point, according to people familiar with the matter. YouTube has more than 2 billion monthly users, according to its parent company Alphabet's first-quarter results.

But for streaming platforms, while it's easier to gain subscribers by partnering with other companies, it also means less revenue and less control over customer data, creating a careful tradeoff, the Journal said.

Warner Bros. Explorations (Warner  Bros. Discovery is a typical example. In September, HBO Max, its streaming service, was pulled from Amazon Prime Video because then-CEO Jason Kilar didn't want to share data or give Amazon a direct relationship with its customers. Warner Bros. Discovery has said leaving Amazon could cost HBO Max 5 million subscribers.

In July, Warner Bros. explored renewed negotiations with Amazon to bring HBO Max back to Amazon Prime Video.

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