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Apple excludes RCS from iMessage iPhone users miss out on 5G messages

via:凤凰网     time:2022/8/17 14:01:55     readed:83


Photo source: Oriental IC

Hiroshi Lockheimer, Google's senior vice president and product lead for Android, posted on social media about Apple's iMessage's reluctance to support Rich Communications Services (RCS). As a result, the message communication experience between Android users and iPhone users is poor. Hiroshi Lockheimer gave Apple a shout out:"RCS is the next generation of information standards, and Google is here to helpApple officials and executives did not respond to the report.

This news, in fact, did not cause much attention in China. Compared with iMessage, wechat is the first choice for Chinese people to chat, but now it is still meaningful to discuss the battle between Google and Apple.The introduction of RCS in the Chinese market is in the form of "5G messaging", an information service expected to develop greatly by the three major operators and many enterprises

As a technical engineer working on a "5G messaging" platform once put it,They don't even think about iPhone compatibility in their development because the iPhone doesn't support it from the bottom of the system

IMessage can accept messages sent from Android phones, but it has limitations in terms of the amount of text and the form of content. For example, iMessage has added new features in recent years: The message bubble effect, handwritten messages, emojis and other messages sent from Android phones are not implemented. There is no return receipt displayed, a prompt is being entered, and group messages are not supported.

There is even a clear difference in the iMessage interface, where the background color of the content box is blue if both parties are iphones, and the background color of the message sent by the phone is green if one party is Android.

苹果将RCS排除在iMessage之外 iPhone用户错失5G消息

It's not that Apple doesn't develop apps for competing platforms. In order to attract Android users and sell products and services, Apple has launched Apple Music for Android, AirTag App for Android, Not to mention iTunes for Windows and the Apple TV+ app on Fire TV. But Apple never considered an Android version of iMessage. Must not also, but do not also, the attitude is very clear.

苹果将RCS排除在iMessage之外 iPhone用户错失5G消息

Although iMessage has many innovations, at the underlying technology, iMessage is based on SMS and MMS, and RCS represents the next generation standard. Compared with SMS and MMS, RCS can support text, emoticons, pictures and other content, but also can be directly embedded in the menu mode, which allows more interaction between the two sides of the RCS message. In terms of privacy protection, RCS supports end-to-end encryption for one-to-one chats, while SMS and MMS cannot achieve this requirement.

Why isn't Apple willing to support more "advanced" RCS? An email sent as evidence in last year's "monopoly" and "infringement" lawsuit between EPIC and Apple shows why. One former Apple employee said in an email:"The most difficult reason to leave an Apple app is iMessage, which locks into the Apple ecosystem。”

As proof, there's Apple's star App, FaceTime. Steve & middot; Mr. Jobs said publicly in 2010 that Facetime would become an open industry standard, but for now, Facetime has remained an App limited to Apple devices.

But on the other side of the coin, don't treat "don't be evil" Google as a good guy. Google executives' comments are more motivated by self-interest.

In the global market, the smartphone operating system is either iOS or Android. In the United States, more specifically, a large proportion of phones are sold through carriers. Google already has deals with the three major U.S. carriers, T-Mobile, AT& Both T and Verizon have signed agreements that phones sold through the carrier channel will not come preloaded with third-party messaging apps, so users will default to Android Messages, an RCS-enabled messaging App built into Android.

Google said last month that RCS messaging in the Android messaging app has amassed more than 500 million monthly active users

But in some markets where RCS messaging has become popular, there have been signs of abuse, with India providing a case in point. Dozens of prominent local banks and loan companies sent marketing content to non-customers' mobile phones when they abused the RCS messaging function. In response, Google said it was considering disabling the feature in the Indian market.

Back to the Chinese market, 5G messages are still in the early stage of development, and it is too early to worry about abuse. According to the intensity of the Ministry of Industry and Information Technology's supervision on spam messages in recent years and operators' self-examination and correction, 5G messages are unlikely to be abused.

But if Apple still excludes RCS from iMessage, iPhone users won't be able to take advantage of 5G messaging

translate engine: Youdao

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