Apple released the iPhone 14 series mobile phones today, a total of 4 models, cut off the MINI, added the Plus model, the appearance and hardware upgrade are expected. Except for the design of the & ldquo; smart island & ldquo; It is a regular upgrade. The most surprising thing this time is no price increase.
When Apple released the iPhone 14 series of mobile phones this time, the United States is in one of the most serious inflation in history, with an inflation rate of 8.5%, and various products are increasing prices, but the iPhone 14 has no price increase in the rumor by 15%this time. The starting price in the US market is the same as before.
Specifically, iPhone starts at $ 799, iPhone 14 Plus starts at $ 899, iPhone 14 Pro starts at $ 999, iPhone 14 Pro Max starts at $ 1099.
How did Apple do it? Cook’s business strategy this time is still very clever. Although the starting price has not risen, the product line has been adjusted.The iPhone 14 and iPhone 14 Plus still uses the A15 enhanced version of the processor. There is no latest A16 processor, which saves some costs.
The new features and upgrades of the iPhone 14 Pro series are still attractive, such as smart island, 48 million pixel main camera lens, etc., which opened the gap with the non -Pro series.
simply put,Apple has improved the attractiveness of high -end models this time. It attracts more users to buy high -end models through differentiated functions, which can also increase Apple's income and profits.
Why does Apple choose this way this way instead of directly choosing a big price increase? This is to talk about Android competition. Apple hopes for new features+no price increase to deter Samsung and other competitors.Once the price rises, it will leave more market space for friends.
A survey at the beginning of this month showed that Apple's share in the US market exceeded 50%, which is the first time for many years. Now Apple not only wants the profit to stay in its own hands, but also increases step by step.