Compared with the routine update of the 13 series last year, this time Apple seems to have made more sincerity, especially the PRO version has made targeted improvements, and once again aroused domestic consumers' desire to buy.
Currently, The delivery time of Apple's official website iPhone 14 Pro is 5-6 weeks, and iPhone 14 Pro Max takes 6-7 weeks, which has been ranked in November.
Authoritative city transfer agency IDC believes that the reason why the iPhone 14 series attracts users to buy mainly: the following two points:
1. The appearance of the appearance, the increase of the screen size and the design of the smart island & rdquo; design.
For ordinary consumers, the external changes of the product are more likely to be perceived, and the increase in recognition rate can also arouse the desire to buy. Therefore, for consumers with more sufficient budgets, the PRO version of the & ldquo; design of smart island & rdquo; not only can expand the screen screen ratio, display more information content, and present new ways of interaction;
The design language since the appearance of the iPhone X will also attract more consumers' attention and interest, thereby stimulating more consumer needs.
2. The main camera pixels are improved, and the image capacity is further upgraded.
This year's iPhone 14 Pro series has finally upgraded to the main camera of 48 million pixels. For ordinary consumers, the upgrade of higher pixels in the main camera means that mobile phone shooting record capabilities are more intuitive and can bring a better image experience.
In fact, the upgrade of the iPhone in recent generations has gradually biased towards the video field, especially the movie mode brought by the iPhone & ENSP; 13 series last year, which further reduces the threshold of professional video shooting.
And this year's iPhone & ENSP; 14 Pro series began to support 4K video shooting per second, making the iPhone continue to become a benchmark for video creation tools.
Coupled with other different upgrades, it is expected to consolidate or even continue to improve the advantages of the high -end mobile phone market when facing the impact of various Android high -end models.。
IDC data shows that in the first half of 2022, China ’s high -end mobile phone market share reached 13.3%, an increase of 1.0 and 3.8 percentage points compared to the same period compared to 2021 and 2020, respectively. The high -end mobile phone market has become a must -have place for each family.
IDC believes that the domestic smartphone market is expected to improve too much in 2022. However, products with differentiated experiences can still impress consumers and promote consumers' motivation.
Even the iPhone 14, which undertakes the main role of shipping, still has problems with the use of the previous generation chip, does not support high refresh rates, and slow charging speed, but the launch of PLUS models with larger screen size and & ldquo; smart island & rdquo; When the appearance changes, the continued improvement of the image experience, and the new body color matching will make consumers a more intuitive feeling for the upgrade of the iPhone 14 series.
In particular, the price of low storage versions in the whole department remains unchanged, which is likely to cause a certain boom in replacementThen continue to consolidate or enhance the advantages of Apple's high -end mobile phone market in China.
It is reported that under the impact of the uncontrollable factors starting in the second half of 2020, the head Android manufacturers are absent (mainly Huawei),The share of Apple's high -end mobile phone market in China has risen all the way, until the end of 2021 reached a maximum share of 76.9%in the past three years.In 2022, the market share of the head Android manufacturers began to rise to 30.5%, but the gap with Apple was still large.
Obviously, it is not that no one buys a high -end mobile phone, but more and more people go to buy apples.。