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Lei Jun: Xiaomi sells big screen TV at the beginning when huge loss 1 compensates five or six thousand

via:快科技     time:2022/9/16 18:00:36     readed:104

Would you pay 10,000 yuan for a Xiaomi color TV with a 98-inch, 100-inch screen?

In the second episode of Genting Talk, CCTV's online finance program, Lei Jun spoke to the camera about the cost ratio, brand premium, made in China and other topics.

He noted that when Xiaomi first made 100-inch TVS,It was a huge loss. It was a lot of money. It was $5,000 or $6,000 a TV. There is a proposal when actually internal MEETING to say TO SETTLE 50 thousand, but Lei Jun thinks that does NOT HAVE attraction, want TO DO STEM TO 20 thousand. He is sure that this thing will have a scale in the future, do a certain time to make money.

Lei Jun said that now 98 inch, 100 inch TV sold very well, the market sales accounted for a high proportion, it was Xiaomi at that time dared to set the price of competing products 1/10, only to drive the popularity of large screen TV in China.

According to the investigation, the Redmi MAX 100-inch TV sold on Xiaomi's official website is 19,999 yuan, while the Redmi MAX 98-inch TV is 15,999 yuan.

雷军:小米最开始卖100寸电视时巨额亏损 一台赔五六千

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