Sina Technology News On the morning of September 23, Beijing time, it is reported that after Meta's Facebook and Instagram applications have been exposed to cross -website tracking of users, two collective lawsuits have been submitted to the court, accusing the company's violation of Apple's "" Application tracking transparency policy and related laws.
In April 2021, Apple launched the "Application Tracking Transparency" policy when the iOS 14.5 update. This technology can prohibit the application of tracking users, and must obtain a clear license from users to track. Meta has always opposed it. The company encourages users to allow them to track or even warn that this policy may lead to a decrease of $ 10 billion in advertising revenue this year.
Meta refuted the allegations in the statement. The company said that both lawsuits were "no basis" and they would actively defense. Meta also said that the company's internal browser respects privacy decisions, including privacy decisions related to advertising.
In the end, the court may not be able to grant collective lawsuits for these two lawsuits, but if this qualification is approved, it can apply for compensation for many users at the same time. However, no matter whether or not they can win the lawsuit, these lawsuits fully show the conflict between META, Apple and Privacy Advists -despite the opposition of criticism and competitors, Meta is still committed to protecting the targeted advertising business that promotes its business growth. Essence
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