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Strictly investigate the live broadcast of "three -none" takeaway, "three fakes", Zhejiang special rectification online market

via:新浪科技     time:2022/9/23 14:01:27     readed:91

Surging News reporter Lu Mei Correspondent City News

Strictly crack down on "three -fake" live broadcasts such as "three fakes" such as fake popularity, fake discounts, fake products such as fake popularity, fake discounts, fake goods, etc. in accordance with the law. Network concentrated promotion activities ...

On September 23, Surging News learned from the Zhejiang Provincial Market Supervision Bureau that from September to November, the twelve departments of the province will jointly carry out special activities for online market supervision. The special activities of the online market supervision implementation will be implemented and combined with the reality of Zhejiang. The joint departments also include the Provincial Party Committee's Network Information Office, the Provincial Public Security Department, and the Provincial Department of Commerce.

The first item of the key task of this special rectification was to strictly investigate the 20th National Congress of the Communist Party of China to carry out commercial speculation, sell goods to profit, and severely crack down on illegal business behaviors, and to create a good network market environment and social atmosphere for the 20th National Congress of the Party.

In terms of "three -none" takeaway, including strengthening the supervision and management of the publicity information of the identity information on the takeaway platform and the platform, severely crack down on the "three -no" behavior, take good takeaway access to the network operation, and standardize the sustainable and healthy development of the takeaway industry.

In terms of the live broadcast of the "three fakes", relevant departments will investigate and deal with popular fraud in accordance with the law, data water injection, and ordering letter. Operators. Promote the standardization of the network live broadcast industry in development and develop in specifications.

In terms of regulating important node promotion activities, we will focus on "11 · 11" and other online promotions such as "11 · 11", highlighting the online stores, rural e -commerce, cross -border e -commerce, online tourism, invoices, invoices, invoices, invoices, invoices, invoices, invoices, invoices, invoices, invoices, and invoices. Use energy (water) product energy efficiency (water effects) to identify the supervision and inspection of irregularities, etc., and resolutely crack down on various illegal infringements.

Surging news noticed that Zhejiang has recently moved frequently on takeaway platforms and live broadcast supervision.

From the end of the year in the first half of the year, Zhejiang is carrying out the special governance of illegal behavior of online marketing marketing, focusing on rectifying online live marketing with guidance errors, false propaganda, claiming "divine medicine", brushing ordering letter, fake and true ten, etc. Illegal acts. During the governance process, the market supervision department interviewed platform companies and MCN agencies many times, and investigated and dealt with a number of major cases.

In the supervision of takeaway platforms, Zhejiang Province was the first to go online in the "takeaway online" last year to realize the full -chain closed -loop management of online catering from the back kitchen to the dining table, processing to delivery, online to offline, and rider from merchants to riders.

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