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Tesla sales response "disguised price reduction of 8000 yuan" : for the end of the quarter impulse, temporary activities

via:IT之家     time:2022/9/25 20:01:53     readed:117

An internal email about insurance subsidies for Tesla models suddenly went viral online this week.

According to the email, for car owners who pick up their cars from September 16 to September 30, if they choose to buy insurance in Tesla's store, they can enjoy an insurance subsidy of 8000 yuan, which can be directly used to reduce the car price. This behavior is also interpreted by the market as Tesla's "disguised price reduction of 8,000 yuan".

Securities Times visited Tesla stores in Shanghai, and the sales staff of Tesla stores confirmed the authenticity of the online email.

"We don't usually do this kind of subsidy activity. This is an AD hoc activity to sprint deliveries." Sales staff told reporters that the 30 car can enjoy 8000 yuan subsidy, will be in the delivery of the end of the car price reduction.

IT House reported that during Tesla's second-quarter earnings call this year, Musk responded to Tesla's price question by saying, "I think inflation will come down by the end of the year, and hopefully we'll be able to lower prices a little bit at that point." Some industry insiders predict that Tesla China will see a long-lost price cut around October.

According to the official website, the current price of Tesla Model 3 rear-wheel drive version is 279,900 yuan, and the high-performance version is 367,900 yuan; The Model Y will cost 316,900 yuan for rear-wheel-drive, 394,900 yuan for long range and 417,900 yuan for high-performance.

With the production line of Tesla's Shanghai factory completed the transformation and upgrading in July, the annual production capacity of the Shanghai factory has also reached 750,000 vehicles, and the pick-up cycle of Tesla Model 3 and Model Y models in the Chinese market has been greatly shortened. The rear-wheel-drive version of the Model Y is currently the fastest to lift a car, with a delivery cycle of only 1 to 4 weeks, compared with 6 to 10 weeks or longer for the Model 3 and other Models.

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