Recently, Ping Xiaoli, vice president of Baidu and general manager of Baidu App, released the development of Baidu App's various businesses in the past year at the "Baidu 2022 Vientiane Conference" (hereinafter referred to as "Vientiane Conference").
'The past year's numbers prove Baidu Mobile's strategic judgment and execution,' Mr. Ping said. 'Search is a very mature business that can still maintain double-digit annual growth.' The news stream is already crowded, and the competition is as intense as short videos, but Baidu is still growing 30 to 40 percent.
She told Jiemiannews and other media, Baidu video business growth mainly benefited from the team's several targeted adjustments.
Firstly, the traditional horizontal version of Baidu video is integrated with the newly added vertical version of Baidu video, and the recommendation is distributed in the information flow in a purely static way to achieve the increase of volume. Secondly, fine operation, grading of creators; Thirdly, a set of film and television attention model is established to effectively identify high-quality content and authors and improve the recommendation experience.
As the core product capability of Baidu App, the overall scale of Baidu search increased by 17% in the past year, while the distribution and duration of information flow on the user side increased by 30% and 42% respectively through video transformation and recommendation upgrade.
Ping Xiaoli believes that Baidu App's product capabilities have always been good at search and information flow, and now its extension has been significantly expanded. Looking, searching, asking and purchasing have become the core refinement of Baidu App's user experience.
After more than a year of planning the life service sector, Ping said the habit of using Baidu's App to make purchases and pay for advice is forming.
According to the official data released by Baidu, the scale of Baidu QQ real-time online consultation has increased by 16 times, and the number of monthly paying users has increased by 150%. The transaction volume of Huidao Life Value increased nearly twofold, and the repurchase rate reached 60%.
In addition, the repurchase rate of Baidu's Meituan takeout mini program remained above 90 percent on the 30th day, Luckin's new coffee event attracted more than 500,000 users, Ctrip's travel orders increased by 140 percent year on year, and Maoyan movie GMV increased by 83 percent year on year.
As for the above achievements, Ping Xiaoli said that although Baidu's deal growth is fast, but the overall scale is relatively small, it will take some time to produce a qualitative change. Instead of scale, Baidu seeks to bring in third party partners first, build a closed-loop transaction, and satisfy the user experience.
"When the user experience is better, engagement is stronger, retention is higher, the sense of belonging and awareness of Baidu will increase." These values far exceed the value of a single user order and are what Baidu cares about most, Mr Ping said.
On the creator side, the number of authors with diversified income has grown 300% in the past year, and author revenue has increased tenfold. Baijiayuan.com includes business orders, e-commerce, paid columns, consulting, tipping and other content monetizing methods. The number of original video content and authors has also doubled.
At present, Baidu App ecosystem has more than 5 million 100 creators, more than 1 million Q&A masters, and more than 800,000 intelligent small program developers.
Baidu QQ currently receives more than 4 million online real-time questions a day. Baidu said that through deep learning, real-time dialogue understanding and other artificial intelligence technology, Baidu will be a massive real-time consultation demand and the answer of the online scheduling and matching, the current 5-minute response rate of more than 95%.