This week, industry sources said next year's iPhone. The 15 Ultra will replace the Pro Max model, and the suffix that has been used since the 11th generation will finally change. Apple's name change heralds the next generation of the iPhone. Clever island & throughout; The iPhone 14 Pro/Pro Max is just a test of the waters or an overkill.

Change & other; Ultra” Naming logic is purely to stimulate consumption

First used by Apple. Ultra” The product that does suffix is &LDquo; M1 Ultra” Chip, since the M1 series has Pro, Max as the suffix, so Apple at this time introduced & LDquo; Ultra” Models.

At that time, the author also speculated that Apple would introduce LDQUO in the near future after Pro and Max. Ultra” As a new naming logic, in &LDquo; M1 Ultra”When it appeared, it was vaguely foreshadowed。

In the mobile phone industry, Xiaomi, Samsung and other first-tier brands have already started to use it. Ultra” “ Ultra” The literal meaning is “ Extreme & throughout; ", the strongest and most aggressive model in the same sequence.

Apparently iPhone users are very excited about having a phone that they've had for years. Pro Max” Has not caught a cold, the need for more intense naming to boost the market.

The renaming of the Ultra only adds to user confusion

Earlier & other; Pro Max” The suffix is based on “ Pro” It's not the iPhone 14.Its & other; Max” Is & other; Pro” Instead of the iPhone 14. Pro Max” . To put it simply, the original & LDquo; Pro” Performance again & other; Max (large) ” But around the time, some configurations remained the same.

In addition to the standard model, the iPhone 15 will also come with Plus, Pro and Ultra.But this gives the user some misleading.

What is new & LDQUO; Ultra” Whose is it? Ultra ” ? If it is called &LDquo; iPhone 15 Ultra” That is based on the iPhone 15 upgrade, not the iPhone 15 Pro, so will there be any follow-up & LDquo; iPhone 15 Pro Ultra” ?

Which version is it based on? Ultra” ? Both shop assistants and consumers will cause confusion in understanding, and it will take a long time to change and recognize the product positioning.

Instead & other; Ultra” Will it go up later?

So back on the product side, will the iPhone 15 Ultra continue to rise in price on top of the iPhone 14 Pro Max with a renamed port?

Our guess: No Let's do a little math, just for reference.

When we compared the price difference between Samsung's and Xiaomi's original Ultra models and the regular models of the same series, we can see that Xiaomi's pricing logic is similar to the iPhone 14's, with the premium and standard models in the same series being 50%, while Samsung's is 94%.

The iPhone 15's Ultra and Pro Max areRelation of substitution,Not at the same time. And unlike Samsung, the S22 Ultra dominates the S22 and S22+,Purely from the model to see the odds of price increase is not big.

The last big iPhone price increase was 8,388 yuan for the iPhone X, up 1,700 yuan from 6,688 yuan for the previous generation iPhone 8 Plus. At that time, Apple introduced gesture manipulation and Face ID into the iPhone X, which was a big and comprehensive update.

But from theThe current consumer enthusiasm and iPhone product layoutThe iPhone 15 Ultra has a good chance of retaining its starting price of 8,999, even without some elements.

As with the price increases that were reported in the run-up to the launch of the iPhone 14, the starting price of the entire iPhone 13 range was maintained.

So: Just changing the name doesn't mean anything

So the iPhone 15 Ultra comes with a new name, just like the M1 Ultra. It doesn't bring multiple Ultra technologies, it just combines two M1 Max's.

The iPhone 15 Ultra is basically the new iPhone 14 Pro Max with an updated A17 chip and a Type-C port. The charging power and battery capacity can be expected, but don't expect too much.