When Steam, Nintendo and other game platforms and large manufacturers have stated that they thanked the blockchain games, the game developer Epicgames recently launched the first NFT game "Blankosblockparty" on its game mall Epicgamesstore (hereinafter referred to as "EPIC"). However, after a recent observation of a reporter from the Beijing Business Daily, although the discussion of the blockchain game again heated up in the player's social circle again, this product that was "the highest value in history in history" did not set off in the domestic game circle. How big water flowers. Insiders believe that the advantage of blockchain games is that the player's interest in the game attracts more users to enter the game, but the game company that deeply cultivates leisure products is still racking their brains in order to continue the product life cycle. Maintain the player base and long -term operations, facing many problems.

From all parties and capitals advanced to the capital, to now carrying a lot of discussions and infamines, supporters and opponents are tit -for -tat, and the blockchain games have been popular for less than two years, but they have hardly passed. "Taiping Day". As a new concept of high topic, they often rely on their official website operations and are active in the social circle of blockchain users, rarely coming out.

In mid -September, EPIC launched the first blockchain game "BLANKOSBLOCKPARTY" in the official game mall. In a group of game platforms, the first "crab" that looked troubled.

Public information shows that "BlankOSBlockparty" is a sandbox MMORPG game. The gameplay is more inclined to the cricket breakthrough game "Sugar Bean Man: The Ultimate Katthare" that is bursting into the Internet. NFT concept. On the platform, some players call it "the highest chain tour in history" and "comparable to the 3A game masterpiece." In 2021, the clothing brand Burberry also announced the launch of a limited edition joint character skin with the game cooperation.

It is worthy of public information that public information shows that in September 2021, EPIC's CEO Tim Sweeney did not recognize NFT, calling it "scam." This year, Epicgames publicly stated to the outside world that it will open to the blockchain and NFT games through the company's EPIC platform; Tim Sweeney's attitude is also reversed, and it will not be prohibited from selling NFT games on its EPICGAMESSTORE platform. The old rival Steam, an old rival that occurred in EPIC, forbid NFT after NFT was issued on the platform.

Before Epic, "BlankosBlockparty" has launched a test version of the test version of the player since 2020. The developer MythicalGames has announced the data that has accumulated more than 1 million players so far. However, in multiple social media retrieval related entries, the topic of "BlankOSBlockParty" is not high. Most of the Raiders videos are only a few hundred players. The news of the EPIC on the shelves has not attracted greater attention.

"The biggest difference between blockchain games and ordinary leisure games is that I am not just coming to leisure and entertainment, and I have to make money." Mr. Chen, a player Chen, introduced to Beijing Business Daily. After getting a big -name joint and limited clothing, if the number of players is difficult to reach a larger scale, the topic discussion is not high, and investment is difficult to appreciate. And the investment demand is difficult to meet, and it will lose interest in the game.

Wei Mingye, an analyst at the game industry, believes that the game products of leisure gameplay are often simple, the play threshold is low, and the audience is extensive. The blockchain game uses leisure games as the main selling point, which can indeed enhance the attraction of the product.

"Once the user grows stagnation or a lot of loss, the NFT skin in the game will inevitably depreciate the market, and the depreciation of investment brings user loss. In this cycle, it is difficult for the game to maintain the operation to withdraw from the market. It shows that many large manufacturers in the game field are still difficult to solve the problem of gameplay single, serious homogeneity, and short product life cycle. Small and medium -sized companies that spans the two fields of games and blockchain. Essence

Unlike EPIC's attitude of embracing arms, many game companies have thanked NFT and blockchain games. Earlier, Steam's parent company Valve announced that the company has banned developers from launching an app developed on the platform "the issuance and transaction of cryptocurrencies or NFT". The development team of its game "My World" also publicly stated that NFT encouraged digital scarcity and rejection, which is contrary to the values of "My World" community and the value of the game itself. NFT's speculation is "encouraging huge profits."

Regarding whether it will continue to launch more style blockchain games, a reporter from Beijing Business Daily contacted Epicgames, but as of press time, he did not receive a reply from the other party. However, public information shows that a Western theme shooting game announced before that it would become the first blockchain game on EPIC, but the game was "unavailable" when the news was announced.

Game commentator Zhang Xu believes that the introduction of blockchain and NFT concepts in the game actually changed the game's pastime and entertainment function and turned into a game -based economic investment activity. Although EPICGAMES has entered the blockchain game, it has not participated in investment development. Perhaps more consideration is not to let the blockchain game send out how light and hot in the company's business, but to grab the competition company's layout, grabbing the company's layout Opportunity.

Beijing Commercial Daily reporter Zheng Rui Han Xinyuan