According to data,Since more consumers tend to buy iPhone & nbsp; 14 & nbsp; Pro and iPhone & nbsp; 14 & nbsp; Pro & nbsp; MAX models, the ASP of Apple phones in the next two quarters will continue to rise.

According to the predictions of Countpoint & Nbsp; Research, earlier this month, Apple released iPhone & Nbsp; 14 series mobile phones, and the demand is strong.It is expected that ASP (average price) will hit a new high in September to reach $ 892;

The quarterly quarterly rose to $ 944. In the fourth quarter of last year, the iPhone's ASP reached $ 873.

The reason why Apple ASP continues to rise is because many people buy iPhone & nbsp; 14 & nbsp; Pro and iPhone & nbsp; 14 & nbsp; Pro & nbsp; MAX models. According to Evercore & Nbsp; ISI investigations, they found that about 56%of consumers interviewed 4,000 consumers found that they were discovered. Interviewees are more inclined to PRO models.

Last year, only about 41%of users tended to buy iPhone & nbsp; 13 & nbsp; Pro series. At the same time, they raised the revenue of the iPhone in the next few quarters because ASP was stronger than expected.

Data show that in the past nine quarters, the performance of the high -end mobile phone market of more than $ 400 is better than the overall mobile phone market. In the last quarter, Apple accounted for 57%of the high -end market.

As for the ultra -high -end market with a price of more than 1,000 US dollars, sales of the previous quarter doubled year -on -year, and Apple accounted for 78%of the market.

Some analysts believe that Apple is transforming,The transfer from ASP to & ldquo; lifelong user value & rdquo; in simple terms, is to expand services and make more money from 1 billion iPhone users.

Editor's comment:

More people tend to buy the PRO series models, and Apple increases the production capacity of the PRO series to meet the current market demand.

Although the Apple mobile phone series is small, it does not affect his long -term occupation of most of the high -end market. It takes a long time for domestic mobile phone manufacturers to enter the high -end market.