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iPhone 14 Plus In the cold Pro selling: Apple strategy after canceling the MINI fails

via:快科技     time:2022/10/11 12:02:33     readed:283

In recent days, the iPhone 14 Plus was obviously cold after the sale, which was very different from the scene when the PRO version was on sale.

Even the PLUS version is currently subsidized by third -party stores and some e -commerce platforms, and the price has been reduced by more than 500 yuan, but few people still buy it.

iPhone 14 Plus遇冷Pro卖爆:取消mini后 苹果产品策略又失败了?

Apple has also quickly shifted some iPhone 14 and Plus production lines to iPhone 14 Pro and Pro Max. At least at this stage, Apple itself has temporarily abandon the PLUS version.

According to Guo Mingzheng's research and analysis, the shipments of iPhone 14 Pro and Pro Max will increase by 10%.

Based on the current market conditions, the iPhone 14 Plus seems to have to follow the MINI version of the rear dust.Is the Apple product strategy wrong again?

iPhone 14 Plus遇冷Pro卖爆:取消mini后 苹果产品策略又失败了?

actually not.

The temporary failure cannot explain the overall problem, and it may even be deliberate to apple. The purpose is to further promote the sales of high -end PROs.

As for the key markets of iPhone 14 and Plus are actually during the e -commerce festival, it can be expected from the current price.Among the upcoming Double 11 promotion, the decline in the iPhone 14 Plus will reach more than 800 yuan, and the price will be opened at the PRO version.

At the same time, due to the large screens and long battery life brought by PLUS, many large -screen enthusiasts and the original standard version of the target users may start with the PLUS version, bringing a surge in sales.

In the end, the old saying: there is no garbage product, only the price of garbage.


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