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Zuckerberg: Missed the social media shift TikTok is the short version of YouTube

via:新浪科技     time:2022/10/15 8:02:19     readed:139

Sina technology news Beijing time on October 14 news, Meta CEO Zuckerberg admitted that there is a new trend in social network, he did not grasp, this trend is caught by TikTok.

In an interview Wednesday, Mr. Zuckerberg offered some of his thoughts. Zuckerberg said that as people interact with the content they discover through social networking services in an updated way, users are more likely to find attractive content through their social network news feed, rather than looking at what their friends have shared.

Of course, users are also looking at what their friends are sharing in the News Feed, but the whole trend has changed. People are starting to find content through the news feed, they are looking for things that interest them, and they are recommending what they find to their friends through messages.

"In a world like this, it doesn't really matter who actually made the content you find, you just want to see the best content," Zuckerberg said.

Analysts attribute TikTok's rapid rise to its excellent algorithms, which recommend the best content to users based on their habits and browsing history. TikTok poses a challenge to Meta, Facebook is losing users in North America and its stock is down more than 56% so far this year.

Mr. Zuckerberg said TikTok is a 'very effective competitor,' acknowledging that Meta has been slow to embrace new trends. In fact, TikTok doesn't fit into Mr. Zuckerberg's social graph. It's more like a short version of YouTube. Zuckerberg believes Meta should develop AI to recommend content such as photos and text to users, not just short videos. "Sometimes I want to watch short videos, but many times I just want to watch the best stuff," he said.

Earlier Meta launched the Quest Pro headset, priced at $1,500. Meta thinks the metaverse may be the next big trend, and it's playing catch-up. (star)

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