SONY believes that the recent price increase has not affected consumer demand for the PS5.
In the context of recent global exchange rate volatility,SONY has decided to raise the price of its PS5 console in all major countries except the United States.
At the same time, SONY says the price hike hasn't deterred gamers, who are still eager to get their hands on PS5 consoles.
SONY also reported that the PS5 sold 100,000 units in 17.5 hours in the United States, but the U.S. was not affected by the price hike.
In other countries and regions, SONY said the PS5 price increase has not affected demand at all.
SONY revealed in its earnings statement that it will have 18 million PS5s in stock this fiscal year to meet consumer demand, having produced 6.5 million PS5s in the second quarter alone.
SONY CFO Hiroki Shishi said in the company's second quarter 2022 earnings statement. In terms of hardware, I can't put a number on it, but as I mentioned in my talk, we shipped 6.5 million consoles in Q2, and we're planning to use that inventory for our year-end sales. I think the expected effect will be very good. ”
“ In terms of the impact of the PS5 price increase, so far, we have not seen any dampened demand after the price increase, but we will continue to monitor the market. ”
Meanwhile, SONY has announced that it has shipped 25 million PS5 units, but still hasn't surpassed PS4 sales in the same period. SONY's next big push to ramp up PS5 production could improve things even more.
PS5 global market price table:
PS5 optical drive — 549.99 euros
PS5 Digital; — 449.99 euros
PS5 optical drive — 479.99 pounds
PS5 Digital; — 389.99 pounds
PS5 optical drive — 60,478 yen (tax included)
PS5 Digital; — 49,478 yen (tax included)
PS5 optical drive — 4299 yuan
PS5 Digital; — 3499 yuan
PS5 optical drive — A $799.95
PS5 Digital; — A $649.95
PS5 optical drive — 14,999 Mexican pesos
PS5 Digital; — 12,499 Mexican pesos
PS5 optical drive — C $649.99
PS5 Digital; — C $519.99
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