IT House, November 21 - Founder of Blizzard Entertainment Mike Morhaime responded to a recent statement that Blizzard NetEase was unable to renew its contract, promising that Blizzard will "do everything in our power to ensure that our games are available to players in China."
"There's been a lot of debate on this topic lately, and a lot of people want to be the winner of the conversation, but the partnership is a two-way street, and I'm keenly aware of that," he said. "We do everything we can to make sure our games are accessible to Chinese players, and we don't care about criticism or negative actions."
In addition, he says Blizzard has always paid attention to the hearts of its players and will continue to do so.
Blizzard has always cared about the player -- all of our energy is focused on the player. We are working hard to find a solution to this problem, and we are grateful to our global players -- including those in China.
IT House has learned that Blizzard Entertainment issued a statement on November 17 stating that it will suspend most of Blizzard's game services in mainland China, including World of Warcraft, Hearthstone, Overwatch, Starcraft, and Warcraft III, due to the expiration of the existing licensing agreement with NetEase on January 23, 2023: Remastered Diablo III, Heroes of the Storm.
In addition, Diablo: Immortal's co-development and release involved a separate agreement between the two companies.
Blizzard Entertainment said in a statement that the two parties have not yet reached a renewal agreement consistent with Blizzard's business principles and commitments to its players and employees.
NetEase said that after a long period of negotiations, it was still unable to reach an agreement with Activision Blizzard on some key terms of the cooperation.
Analysts have pointed out that a number of gaming companies have emerged as potential parties in talks with Blizzard, including Tencent, ByteDance, Perfect World, B Station and others.
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