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China AVS3 video, audio standards rise! 8K/4K/ mobile for the first time

via:快科技     time:2022/11/27 23:01:57     readed:142

According to the New Generation of Artificial Intelligence Industry Technology Innovation Strategic Alliance (AITISA), November 25, 8K Horizon Cup · 3D Chinese Sound ” AVS+Audio Vivid Industrial Ecological Cooperation Seminar was held in Shenzhen to introduce the application results of AVS3.

The first generation of AVS standard solved the problem of the lack of Chinese independent audio and video standards from the source. In 2009, the ITU IPTV task force received it and became the international standard

The second generation of AVS2 standard for 4K ultra HD, and international standards, was adopted by the global Ultra HD Alliance in 2018.

The third generation of AVS3 standard is oriented towards 5G and 8K, which can meet the whole industry chain application demand from 8K, 4K to mobile terminal, leading the launch and application of international standards, realizing the dream of Chinese standards leading the world, and becoming the world's UHD video technology field. China Standard ” And laid a solid foundation for China's leading development of UHD industry in the world.

AVS3 is the world's first video coding standard for 8K and 5G industrial applications launched by China. With advanced technology, AVS3 was first broadcasted on CCTV-8K channel in 2021, and was approved as one of the next generation video coding and decoding standards in DVB standard system in July 2022. It is also the first time for DVB to absorb Chinese video standards.

DVB testing results show that AVS3 can save 40.09% bit rate compared to HEVC(H.265) for the same picture quality, which is praised as one of the most efficient video coding technologies in the world.

After 20 years of development, the AVS standard has been formed9 international IEEE standards, 13 national standards, 3 industry standards, 18 group standardsIt has become the core technology standard for HD, 4K and 8K ultra HD radio and television channels.


AVS3 Audio Vivid is a 3D audio technology independently developed by China, which is also the world's first AI-based audio coding and decoding standard. It was used in the CCTV Mid-Autumn Festival Gala in 2022, and also appeared in the Qatar World Cup in 2022.

In this World Cup, AVS Industry Alliance, China Mobile Migu, Danghong Technology, Boyar Monitor and other units, AVS3 video and audio standards for the first time in the mobile terminal live broadcast scene scale commercial.

This is an important application upgrade of AVS3 standard after the implementation of mobile live application in Beijing Winter Olympics, and also the first time for AVS3 to achieve full coverage of 8K, 4K and mobile applications.


Among them, Migu video client set the “ Vivid Color audio-visual ” With & other; AVS Eye Color World ” Full support for AVS3 audio and video standards.

In the core coding and decoding stage, China Mobile Migu has in-depth cooperation with AVS Industry Alliance and Danghong Technology to fully support Audio Vivid three-dimensional color sound technologyAudio Vivid stereo, surround sound, three-dimensional sound coding and distribution capabilities.

In the stage of terminal playback, China Mobile Migu makes a lot of optimization for the matrix calculation and memory allocation of Audio Vivid's existing decoders.The processing performance is improved by more than 70%.

In the binaural rendering stage, China Mobile Migu is based on HRTF,The volume, spectrum, distance and other aspects of the sound channel in different positions are adjusted", as if hovering in three-dimensional space, can make listeners feel like they are in the best position of the game.

Danghong Technology has launched 8K ultra HD TV professional decoding terminal, passed AVS3 8K connectivity test of AVS Industry Alliance, and applied to CCTV-8K ultra HD channel and “ A hundred cities and a thousand screens. Public large screen project.


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