Nvidia recently launched the RTX 40 series, which brings three new graphics cards with excellent performance, but it has been controversial for a number of reasons, including pricing. Now the most controversial RTX 4080 also fell in the European market for the first time, the sales situation is not optimistic.

According to foreign media reports, the GeForce RTX 4080 graphics card has been below the suggested retail price for the first time,The original price of €1,539 has been reduced to €1,449, meaning the card now sells for less than the suggested retail price of €1,469 for the German RTX 4080.

Since its release, the graphics card has been in a downward trend. Foreign media believe that the RTX 4080 is currently not competitive. If users choose to buy a graphics card at a price higher than 1000 euros, they will most likely choose the RTX 4090 rather than the RTX 4080.

So far, the RTX 4090 has sold more than 130,000 units, while the RTX 4080 has sold only 30,000 units. Aside from the fact that the RTX 4090 was released earlier, the RTX 4080 did not have an advantage in terms of pricing, and the naming made the RTX 4080 even more unpopular.

With 9,728 CUDA cores and 16 GB of high-speed Micron GDDR6X video memory, the RTX 4080 delivers up to twice the performance of the GeForce RTX 3080 Ti in modern gaming, according to the release.

At lower power, performance is more powerful than the GeForce RTX 3090 Ti.The RTX 40 series is based on the new Ada Lovelace GPU architecture, TSMC 4nm process, in terms of performance, efficiency has achieved a huge generational leapBoth ray-tracing and AI neural networks. The throughput of this streaming multiprocessor is more than twice that of the previous generation.

Meanwhile, the third-generation RT Cores are 2.8 times better than the previous generation, and the light and triangle intersection performance is twice as good. At the same time, two key new hardware units are added: Opacity Micromap engine and Micro-Mesh engine.

In Cyberpunk 2077, for example, the RTX 40 series has up to 16 times more optical pursuit computing power than the RTX20. The fourth-generation Tensor Cores are more than five times the acceleration of their predecessor using FP8.

Support shader to perform reordering (SER), old Huang indicated that the innovation of this technology, comparable to the out-of-order execution of CPU processors. The chase provides a performance boost of up to 3 times and an overall game performance boost of up to 25%. Integrated optical flow accelerator, maintain image quality while improving frame rate, bring 2x performance improvement.

Even so, the RTX 4080 simply doesn't justify the price increase based on game performance alone.But this generation of the RTX 4080 is focused on professional performance upgrades, so from Nvidia's initial strategy, the RTX 40 is a parallel product to the RTX 30.

The RTX 4080 would have been much less controversial if it had been renamed AITX 4080. After all, it is different positioning that leads to today's situation.

This price cut is dangerous for the RTX 4080, especially since all users believe that its performance cannot support the price. Once a product is reduced in doubt, it may not be able to regain the price situation.

This is unacceptable to Nvidia, since the RTX 4080 is a modest performance upgrade, albeit one that costs a lot more than its predecessorsProfessional performance is also important. Just like the TITAN graphics card before, it has strong game performance for professional users at the same time, and also has the pursuit of performance game players choose to buy.

In any case, the RTX 4080 has failed in terms of value for money. The perception has been accepted by the majority of users, and the road ahead will be much harder. If Nvidia doesn't come up with a better strategy to deal with this situation, the RTX 4080 could become the worst selling sub-flagship graphics card in Nvidia's history.