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Microsoft said the acquisition of Activision Blizzard would help the game industry innovate

via:快科技     time:2022/12/6 9:01:05     readed:98

Microsoft President Brad Smith has reiterated that the company is offering its competitors a 10-year publishing deal for Call of Duty, as he recently told the press. The most vocal opposition to the SONY deal is comparable to Blockbuster's rise to Netflix. ”

微软表示收购动视暴雪有助于游戏业创新

Smith believes Microsoft could compete with Apple and Google through an acquisition, and that blocking the deal would stifle competition rather than encourage it. Microsoft has said in the past that it bought Activision primarily for Candy Crush Saga, not the much-discussed Call of Duty, to gain a foothold on mobile platforms. Unfortunately, few people believe this, especially SONY, which is making the most of its complaints about the dire future of Microsoft's New Year sales.

Today, Smith explained that the industry still follows the old principle of buying each device separately, with the same game being purchased separately for console and console, and then again if you want to go to the cloud in the future. Microsoft is trying to change that by allowing consumers to simply pay a subscription fee to roam across multiple platforms, which is also good for developers, expanding the audience of games by several times as much as streaming vs. movie theaters:

“ We want to bring this level of innovation to the games industry. We want to be able to watch a Blockbuster at home instead of driving to Blockbuster. ”

微软表示收购动视暴雪有助于游戏业创新

It has been reported that both Microsoft and Activision intend to fight to the end and defend their interests in court if the Federal Trade Commission (FTC) tries to block the acquisition. Lina Khan, the chairman of the Federal Trade Commission (FTC), wary of the growing power of the IT giant, plans to join her fellow commissioners in voting against Microsoft's acquisition of Activision Blizzard, according to people familiar with the matter.

微软表示收购动视暴雪有助于游戏业创新

But after a 10-year settlement, Microsoft has turned from a predatory giant into a cuddly little white rabbit, looking for someone to put pressure on: It doesn't understand why the FTC is so hard on it, and the acquisition is good for making the U.S. gaming industry bigger and stronger. Microsoft has made huge concessions in good faith to allay the concerns of its friends, and if the FTC does not accept it, its motives are questionable. How would public opinion look when people start fighting in the courthouse?

Lina Khan started her career as an associate professor at Columbia Law School, where Microsoft CEO Brad Smith graduated. Lina, who specializes in antitrust and competition and has served as counsel to both the FTC and the House Judiciary Committees, accepted President Biden's nomination to chair the FTC last summer.

Rumour has it that she has softened her stance after committee members voted three to one against the takeover. Now that the ratio is two to two, Lina is likely to let the deal go in order to avoid a split in the FTC.

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