On January 3, NV will officially release the long-rumored RTX 4070 Ti. It was previously rumored that the price was 7199 yuan, but now the price is a little loose. The Bank of China may start at 6499 yuan. Is this Lao Huang giving everyone benefits?
Previously, some AIC have begun to accept orders for $899 for MSRP from some channel partners. However, they have been told that the tentative release date is $799 and that the difference between existing orders will be adjusted.
As for concessions, an important reason for the change in NVIDIA is that the 25 per cent GPU tariff was scheduled to be restored on January 1, but was delayed by the US government for nine months.
This means that if NVIDIA and AIC partners keep the pricing of their graphics cards unchanged, they will reduce their profits. They may have made up their mind to absorb the rising costs of tariffs anyway.
Another reason is that NVIDIA RTX 4080 completely lacks market appeal, and unlike its more expensive sibling NVIDIA RTX4090, the latest price-to-performance data for the NVIDIA RTX40 series is calculated below, based on the value provided by RTX4090.
As we have seen, from a TFLOPs/$ perspective, the new MSRP of RTX 4070 Ti is close to the value offered by TITAN and should make the card cost-effective against AMD's recently launched Radeon RX 7000 Series GPU.
With only a few weeks to go on sale, NVIDIA decided to lower the price of its relatively mainstream products, and further price cuts may be under way if Huang Renxun thinks it is necessary.