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Apple Car is undoubtedly the product that many Apple users look forward to most. Foreign technology media Howtoisolve summarizes the existing information about Apple Car in its latest blog post and provides some inside information.
The delay has been exaggerated
Apple Car is code-named "Project Titan" within Apple, which also indicates that this is Apple's biggest project to date.
To ensure the success of the project, Apple has hired more than 1000 engineers to move forward. Unfortunately, there were some setbacks in the process, including the fact that several project leaders had left the company, which undoubtedly caused some delays. Even so, the media description of the delay has been exaggerated.
Mode of production
Several media reports have reported that Apple has signed agreements with automakers such as Hyundai and BMW, but Howtoisolve said Apple will adopt a different strategy and rely on other companies such as Foxconn. Apple doesn't plan to let other companies mass-produce the Apple Car.
To be sure, Apple has partnered with Lexus to produce custom cars with LiDAR sensors that Apple is using to test sensors and collect data for California's Project Titan. However, that doesn't mean the company will rely on Lexus to build Apple cars.
As a carmaker, Apple has no reputation, so the company thinks it should wait until it can compete with brands like Tesla. IT House has learned that if Apple focuses on markets where Tesla does not have a strong influence, it can try to build its reputation as a reliable carmaker before trying to compete with Tesla for prices.
The price of Apple Car is not low. The Apple Car is likely to be priced at around $90,000 (about 609000 yuan). As I mentioned earlier, this information is not final, and many things can still change during development, but it is clear that Apple Car pricing will not be cheap.
There may be no traditional car keys.
Apple may use iPhone as the car key, and may not even provide traditional car keys, requiring Apple users to use Apple CarKey to access the car. It's just that there is no more relevant information at present.
Time to market
Apple plans to start mass production of Apple cars in 2025. This does not necessarily mean that the car will be launched in 2025, because the process of making a car is much longer than that of making an iPhone or Apple Watch. Apple won't release it until 2026, which means users may have to wait until 2026 or even 2027 to buy it.
Will transition to full autopilot.
Apple's goal is to develop cars that are fully self-driving. Some sources say Apple plans to add a large number of titanium parts to its cars.