Less than a week after the closure of Warcraft, Diablo, Overwatch, Hearthstone and other game systems, Blizzard China released another announcement today, which caused more public opinion. Blizzard said that they proposed to extend the cooperation with NetEase for half a year, but NetEase refused, and the game had to be closed from January 24th.
According to sources, the proposal was initiated by Blizzard Entertainment President Mike Ybarra and involved NetEase executives, but NetEase did not agree to Blizzard's idea of extending the partnership for another six months.The two sides seem to have completely broken up, NetEase is not willing to work even half a year longer.
After all, the proposal to extend the cooperation for half a year is in Blizzard's best interest. On the one hand, the game will avoid disruption of operation, and at the same time, it will buy Blizzard more time to seek future partners, including new negotiations with NetEase to renew the contract.
In addition, NetEase decided not to renew its contract, and the subsidiary that previously operated World of Warcraft, Wangzhiyi, laid off a large number of operational staff, from more than 100 to 10, until the contract expired.
But as for NetEase's job cuts,Blizzard demurred, saying the layoffs would affect the transition", but NetEase did not respond to the concerns, after all, the subsidiary is NetEase.
What's more, the two sides decided to break up after 14 years of cooperation, so far there is no clear explanation, previous reports mentioned price increases, game sharing, game data and other reasons are almost denied,According to the latest report by China Business News, the reason for the breakup was that NetEase wanted to fundamentally change the form and structure of cooperation between the two parties,This will cause Blizzard to lose control of the game IP, which is unacceptable to Blizzard.
If this statement is true, then NetEase Blizzard's breakup will be blamed on NetEase, everyone is wrong about Blizzard.
However, NetEase CEO Ding Lei has previously stated that NetEase is eager to continue to represent Blizzard games and has made great efforts to do so. However, Activision Blizzard's requirements for some key cooperation terms related to sustainable operation and the core interests of the Chinese market and players are unacceptable.